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How to increase website loading speed and why it affects SEO
Petr Sarkazov
New
How to increase website loading speed and why it affects SEO

The user hasn’t even seen your offer yet, and the site has already lost. The page takes too long to load,...

How much does it cost to create your own brand and start promotion
Petr Sarkazov
New
How much does it cost to create your own brand and start promotion

The question “how much does it cost to create your own brand” sounds simple, but behind it usually hides...

SEO Timeline: When to Expect the First Results
Petr Sarkazov
New
SEO Timeline: When to Expect the First Results

Clients rarely ask: “What work will you do in the first month?” The question is usually simpler:...

How We Do an SEO Forecast: Traffic, Rankings, and Conversions Without Guesswork
Petr Sarkazov
New
How We Do an SEO Forecast: Traffic, Rankings, and Conversions Without Guesswork

An SEO forecast is often perceived as a promise: “In 6 months, we’ll get this many inquiries.” In...

Vibe coding for marketers: what it is and how to create websites without developers
Petr Sarkazov
New
Vibe coding for marketers: what it is and how to create websites without developers

Can you build a website without a programmer – literally in one evening? Not long ago, that sounded like a marketing...

Factors affecting website visibility in AI / neural networks
Petr Sarkazov
New
Factors affecting website visibility in AI / neural networks

Have you noticed that now answers come not from search results, but as a “ready-made text” from AI? And...

What is GEO (Generative Engine Optimisation) and how does GEO promotion work?
Petr Sarkazov
19.03.2026
What is GEO (Generative Engine Optimisation) and how does GEO promotion work?

Until recently, searching the internet was a familiar process: you entered a query and received a list of links. But...

SEO optimisation and contextual advertising: which to choose for website promotion
Petr Sarkazov
19.03.2026
SEO optimisation and contextual advertising: which to choose for website promotion

Imagine this scenario: you have a website, the product is good, but you have hardly any customers. Should you go for...

Why there are no enquiries on the website despite having traffic: 10 main reasons
Petr Sarkazov
19.03.2026
Why there are no enquiries on the website despite having traffic: 10 main reasons

It’s a strange situation: people visit the website, the statistics show hundreds or even thousands of visitors… yet...

How to choose an advertising agency without blowing your budget
Petr Sarkazov
19.03.2026
How to choose an advertising agency without blowing your budget

Have you ever wondered why some companies receive a flood of enquiries from their adverts, whilst others simply...

How to choose a marketing contractor: a step-by-step guide for businesses
Petr Sarkazov
19.02.2026
How to choose a marketing contractor: a step-by-step guide for businesses

When I was invited to join a small manufacturing business to ‘find someone for advertising,’ there were only a couple...

How to choose a design studio to create a website
Petr Sarkazov
19.02.2026
How to choose a design studio to create a website

The first corporate website I worked on as an editor was created by a friend’s studio. The budget was modest,...

How to choose an SEO agency to promote your website
Petr Sarkazov
19.02.2026
How to choose an SEO agency to promote your website

The first major SEO contractor I worked with brought twice as much traffic to the client’s website, but sales...

How to choose a website development studio: criteria, tips, and common mistakes
Petr Sarkazov
19.02.2026
How to choose a website development studio: criteria, tips, and common mistakes

When the owner of a service business came to me with a request to ‘fix the website,’ we opened its home page and saw a...

Types of Website Audits: How to Conduct a Technical Check and SEO Analysis
Petr Sarkazov
29.01.2026
Types of Website Audits: How to Conduct a Technical Check and SEO Analysis

Launched a website six months ago, but sales aren’t growing? Traffic is there, but conversion is lagging?...

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