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Contextual Advertising

Master class on attracting traffic: how to increase website traffic
Petr Sarkazov
21.06.2025
Master class on attracting traffic: how to increase website traffic

In the digital age, driving traffic to your website is becoming increasingly important for business owners, marketers,...

194
#Contextual Advertising #Internet Marketing #SEO
Facebook Ads Manager: how to create, set up and launch effective advertising
Petr Sarkazov
25.07.2025
Facebook Ads Manager: how to create, set up and launch effective advertising

Facebook Ads Manager is one of the most powerful internet marketing tools, allowing companies to launch targeted...

758
#Contextual Advertising
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SEO

Does it promote business growth or create the illusion of work?

  • Is there a logical approach and plan of action?
  • Is non-branded commercial traffic increasing?
  • Which pages actually attract customers?
  • Does organic traffic convert into inquiries?
  • Are there any hidden risks (fraudulent activity, links, technical issues)?
Ads

Does it bring in applications or just burn through the budget?

  • Is there a strategy and understanding of what drives results?
  • Which campaigns and combinations actually generate leads?
  • Does the economics add up: CPL, CAC, margin?
  • Are analytics and attribution set up correctly?
  • Are there hidden budget leaks: fraud, junk sites, auto-strategies?
Development and design

Does it strengthen the business or just look pretty?

  • Does the website solve specific business tasks?
  • Is the user’s path to the application clear?
  • Does the design work for conversion, not just aesthetics?
  • Is the website ready for SEO, advertising, and scaling?
  • Are there technical and UX risks that kill applications?
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