How to promote your site on Google in 2025

We’ll introduce you to the most up-to-date tools and strategies used by leading webmasters to achieve maximum visibility. Our approach is based on real-world experience and the latest changes in Google’s algorithms, allowing us to offer the most effective and relevant advice. From a deep understanding of SEO optimization to mastering content creation — we’ll show you how to turn your website into a powerful customer acquisition tool.

Key aspects of technical optimization for google

Technical optimization is the foundation of successful SEO in Google in 2025. This stage includes a number of critical elements that every webmaster must consider in order to improve their site’s rankings. Below are the core components of technical SEO that should be taken into account by anyone aiming to rank high on Google.

Mobile-First

Google has long prioritized mobile versions of websites for indexing and ranking. In 2025, the Mobile-First approach remains crucial: websites optimized for mobile devices enjoy an advantage in search results. This means your site must not only be adapted to mobile screens but also provide a high-quality user experience — fast loading, intuitive navigation, and full access to key features.

Core web vitals

Google’s Core Web Vitals are a set of metrics that assess loading speed, interactivity, and visual stability. These include:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

These metrics directly impact search rankings. Improving them not only helps boost your site’s position in Google but also significantly enhances user interaction and satisfaction.

AMP pages

The Accelerated Mobile Pages (AMP) technology enables the creation of pages that load instantly on mobile devices. Although Google does not require the use of AMP for ranking, AMP-supported pages often perform better in mobile search results due to their high loading speed and user experience optimization.

Domain and URL structure

Choosing the right domain and structuring your URLs properly plays a significant role in SEO. Using keywords in the domain name and URLs can help improve search engine rankings. It is also important to maintain a clean and logical URL structure, avoiding unnecessary complexity and overly long addresses. This simplifies indexing for Google’s crawlers.

Key technical SEO checklist:

• Mobile Optimization: Ensure your site is fully mobile-friendly and delivers a high-quality user experience on all devices.
• Core Web Vitals Optimization: Focus on improving LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) to enhance overall site quality.
• AMP Implementation: Consider developing AMP versions of key pages to accelerate load times on mobile devices.
• URL Structure: Create a clean, logical URL hierarchy that includes keywords where relevant. This helps both search engines and users understand your site structure.
• Domain Selection: Choose a domain name that reflects your site’s content and is easy to remember. Including relevant keywords can boost your SEO, but avoid over-optimization, which may appear unnatural.
• HTTPS: Switching to HTTPS increases user trust and serves as a positive ranking signal for Google.
• Clean Code and Site Structure: Optimize your website’s code for fast loading and easy indexing by search engines. Use semantically correct HTML5 tags to help Google understand your page content.
• Duplicate Content Elimination: Make sure your site doesn’t contain duplicate content, which can negatively affect rankings. Use canonical tags to specify the preferred version of each page.
• Image Optimization: Reduce image file sizes and implement lazy loading to improve page load speed. Include alt attributes with relevant keywords to enhance image SEO.

How to index Your website in Google

Indexing a website in Google is a key step toward successful online promotion. This process allows the search engine to discover your pages and include them in its search index, making them visible to users. Here are several effective steps to help speed up and optimize the indexing of your site in Google:

• Use Google Search Console. The first step is to register your website with Google Search Console. This tool allows you to submit your sitemap (Sitemap.xml), which significantly simplifies the discovery and indexing of your pages by Google’s crawlers. One practical use case is the ability to quickly inspect and request indexing of individual pages via the search bar within the tool.

• Creating a Sitemap.xml File. A sitemap helps Google understand the structure of your website and index pages more efficiently. Make sure your sitemap is up to date and includes all important pages.

• Optimizing robots.txt. The txt file tells search engine crawlers which pages of your site should be indexed and which should not. Proper configuration of this file helps prevent unnecessary content from being indexed and speeds up the processing of valuable pages.
• Using Internal Linking. High-quality internal linking improves site navigation for both users and search engine bots, helping new pages get indexed faster.
• High-Quality and Unique Content. Regularly adding unique and valuable content increases the likelihood of faster indexing. Google favors websites that provide useful and original information to users.
• Backlinks from Other Websites. Having inbound links from other resources can accelerate the discovery and indexing of your site, as search engine bots often follow these external links.

By applying these methods, you can speed up the indexing process of your website in Google — an essential step toward improving its search visibility.

Features of on-page optimization for Google

On-page (internal) optimization plays a crucial role in the process of promoting a website on Google. This process includes a series of actions aimed at improving site structure, content quality, and accessibility for search engine crawlers. The main goal of on-page optimization is to make the site as user-friendly as possible and easily indexable by search engines. Here are the key aspects to pay attention to:

• Website Structure Optimization. A logical and clear website structure not only simplifies navigation for users but also facilitates page indexing by search engines. Use a clear hierarchy with categories and subcategories.
• Improving Page Load Speed. Load speed affects both user experience and search rankings. Use tools like Google PageSpeed Insights to identify and fix issues that slow down your site.
• Meta Tag Optimization. Title and Description tags should contain keywords and accurately describe the page’s content. This helps search engines better understand the topic of the page and increases click-through rates in search results.
• High-Quality Content. Create useful and unique content that answers users’ queries. The use of keywords in the text helps improve the page’s visibility in search results.
• Image Optimization. Use alt and title attributes to describe images, which helps search engines better understand their content and improves indexing.
• Internal Linking. Consistent use of internal links helps distribute page authority and improves content indexing. It also enhances site navigation for users.

On-page optimization is an ongoing process that requires regular analysis and adjustments. Properly implemented on-page SEO not only improves your website’s ranking in search results but also enhances the overall user experience — ultimately leading to increased conversions.

Google behavioral factors

Behavioral factors play a significant role in a website’s ranking on Google, reflecting how users interact with your content. In recent years, Google has placed special emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), local optimization, and local SEO — all of which directly influence search rankings. Let’s take a closer look at these aspects:

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Google evaluates how useful, reliable, and expert-driven your website content is. Make sure your content is in-depth, supported by up-to-date research, and written by individuals with verified expertise. Author information should be accessible and clearly demonstrate their qualifications.

• Local Optimization and Local SEO. For businesses that serve customers in a specific geographic location, local SEO helps attract a targeted audience. Optimizing your Google My Business profile, using local keywords in your content, and collecting customer reviews all increase your visibility in local search results.

Key Checklist Items:

• In-depth, high-quality content that demonstrates expertise
• Clear information about authors and their qualifications
• Optimization for local search and a verified Google My Business profile
• Use of local keywords and phrases
• Collection and management of customer reviews

Anastasia Kuznetsova

Google loves what users love. That’s why it’s important not only to create high-quality content, but also to ensure it aligns with the needs and interests of your audience.

Features of off-page optimization for Google

Off-page optimization is a set of actions aimed at increasing the number and quality of inbound links from other websites. These efforts help improve your site’s authority in the eyes of search engines and contribute to higher rankings in search results. Off-page SEO requires careful planning and execution to avoid Google penalties for unnatural link profiles. Below are the key aspects of successful off-page optimization:

• Acquiring High-Quality Backlinks. Links from authoritative and thematically relevant websites are highly valued by Google. Earning such links is considered a vote of trust for your website.
• Guest Blogging. One of the most effective ways to gain high-quality backlinks is by publishing articles on popular platforms and blogs within your niche, including a link back to your site.
• Using Social Media. An active presence and content promotion on social media can lead to natural backlinks and increased brand awareness.
• Submitting to Niche Directories and Listings. Participating in relevant directories and industry listings improves visibility, helps with indexing, and provides additional backlink opportunities.
• Partner and PR Campaigns. Collaborating with business partners and launching PR campaigns can be a source of quality and natural backlinks.

Important Aspects for a Checklist:

• Analysis and selection of authoritative platforms for link placement.
• Development of high-quality and unique content for guest blogging.
• Active participation in social media and online communities.
• Registration in industry-specific and niche directories.
• Development of partnership strategies and implementation of PR campaigns.

Anastasia Kuznetsova

Off-page optimization is not just about acquiring backlinks. It’s about building relationships, spreading brand awareness, and creating value for your audience.

Therefore, off-page optimization requires not only efforts to build a strong backlink profile but also a focus on the quality and naturalness of those links. This approach not only improves a site’s ranking in Google search results but also strengthens its position in the long term.

Google tools for webmasters

Google provides webmasters with a range of powerful tools that assist in analyzing, optimizing, and monitoring websites to improve their visibility in search engines. These tools are essential for anyone aiming to promote a website on Google. Using these tools helps deepen the understanding of how a site performs, identify potential issues, and optimize it for better ranking. Here are some of the most important Google tools for webmasters:

Google search console (GSC)

An indispensable tool for monitoring a site’s indexing status, analyzing search traffic, and identifying site errors. GSC also offers improvement recommendations and tools for testing mobile compatibility and page load speed.

Google analytics

Provides detailed statistics on website visitors, traffic sources, behavioural factors and conversions. This tool helps you understand how users interact with your site and identify the most effective strategies for engaging your target audience.

Google PageSpeed Insights

Analyses the loading speed of website pages and offers specific recommendations on how to improve it. High loading speed improves user experience and contributes to better search engine rankings.

The service evaluates site performance on a scale from 0 to 100 and offers specific recommendations for improvement. This includes optimising images, reducing server response times, removing render-blocking JavaScript and CSS resources at the top of the page, and other actions to speed up page loading. Using Google PageSpeed Insights helps webmasters and developers improve overall site performance, enhance user experience, and promote higher search engine rankings.

Google My Business

Particularly important for local businesses as it allows you to manage how your business information is displayed on Google Search and Google Maps. This includes adding company information, photos, reviews and more.

The service allows business owners to create and optimise their profiles by adding important information such as address, opening hours, contact details and photos. The tool enables you to collect and respond to customer reviews, post updates and offers, and analyse how users find and interact with your business. Google My Business is a key tool for improving the visibility of local businesses and attracting new customers through Google.

Google Trends

Helps you analyse the popularity of search queries on Google. Using this tool can help identify topics and keywords that are most relevant to your target audience.

The tool makes it possible to compare the popularity of different search queries across time, regions and languages, providing valuable data for marketers, researchers and content creators. Google Trends can be used to identify seasonal trends, plan content strategy and optimise keyword campaigns, thereby helping to drive more traffic to a website and increase its visibility in Google’s search engine.

These tools provide important data and analytics that can greatly enhance the effectiveness of your SEO strategy. Using them correctly will not only help you promote your website on Google, but also provide the best possible user experience, which is a key success factor in today’s digital world.

A case from our practice

To conclude our overview of strategies and tools for successful website promotion on Google, let’s look at a real case from our practice that illustrates the application of all the approaches mentioned above.

The Problem:
 A client approached us with a new website that was struggling to gain visibility on Google. Despite having high-quality and unique content, the site was not ranking well in search results.

The Solution:
 We developed and implemented a comprehensive SEO strategy that included the following steps:

• Technical Optimization:
  Enhanced the mobile version of the site, optimized Core Web Vitals, and fixed issues identified through Google Search Console.
• On-Page Optimization:
  Redesigned the site structure to improve navigation, optimized meta tags and images, and strengthened internal linking.
• Content Marketing:
  Consistently published in-depth, expert-level content tailored to the target audience’s needs and incorporating relevant keywords.
• Off-Page Optimization:
  Built a strategy for acquiring high-quality backlinks through guest blogging and social media engagement.

The Result:
 Six months after implementing the strategy, the website not only reached the first page of Google for most of its target queries but also significantly improved its rankings for competitive keywords. Search engine traffic tripled, and the conversion rate increased by 40%.

This case study confirms that successful website promotion on Google requires a holistic approach that combines technical and internal optimisation, quality content and strategic external optimisation. Applying these strategies in combination allows you to achieve outstanding results and ensures long-term presence at the top of the search results.

Frequently asked questions on Google website promotion

1. How to promote a website on Google?

Promotion involves SEO (search engine optimization), content marketing, technical audits, improving user experience (UX), link building, and analytics. It’s important to create a helpful, fast-loading, mobile-friendly website with an optimized structure and content tailored to key search queries.

2. How to improve a website’s ranking in search results?

Boost your rankings by:

• Optimizing meta tags and content
• Enhancing site structure and internal linking
• Speeding up page loading times
• Earning high-quality external backlinks
• Updating your site regularly
  And don’t forget about mobile optimization — it’s a crucial ranking factor.

3. Why is my website not showing up in Google results?

Possible reasons:

• The site hasn’t been indexed yet
• Indexing is blocked (in txt or CMS settings)
• Duplicate or non-unique content
• Technical errors (404, 500, slow loading speed)
  Check your site in Google Search Console.

4. Why isn’t my site ranking on Google?

Reasons may include:

• Lack of SEO optimization
• Weak or low-quality content
• No external backlinks
• Poor site structure
• Google penalties
  Solution: conduct an SEO audit and fix the issues.

5. How to add a website to Google Search?

• Create a xml
• Register in Google Search Console
• Add and verify your website
• Submit your sitemap via the Console
• Make sure the site is not blocked from indexing in txt

6. How to get a website to the top of Google?

It’s possible with a comprehensive strategy:

• Thorough keyword research
• Writing unique, high-quality content
• Optimizing pages for user intent
• Building a strong backlink profile
• Monitoring analytics and adjusting strategy accordingly
• Stay consistent — and your site will rise to the top.