Tandyr Amfora

Tandyr Amphora is a manufacturer and retailer of tandyrs and accessories, catering to customers interested in barbecues, cooking, open-fire cooking traditions and more.

To increase the website’s conversion rate through a comprehensive redesign of the user interface. To make the website more modern and user-friendly, whilst further highlighting the benefits of the brand’s products.

• Outdated interface
• Non-intuitive structure
• Poor product visualisation
• Low conversion rates and high bounce rates due to poor navigation and visual communication – users do not proceed to checkout.

Navigation: Simplified menu: clear product categories; added a filter based on key parameters (type, size, material, configuration). A compact structure prioritising the most popular sections.

Home page: We have refined the visual focus on key products and special offers — we have added a dynamic gallery to the header section, introduced blocks featuring new and popular products, and included a photo gallery.

Product page: We have optimised the product description by adding specifications and making the price more prominent. We have introduced a photo gallery showing the product in use. We have included all key call-to-action buttons: ‘Buy’, ‘Compare’ and ‘Add to basket’.

UX details: Clear visual hierarchy: headings, subheadings, paragraphs; contrast between text and background; sufficient spacing between elements. Large buttons for easier interaction.

Mobile version: Fully responsive: design adapts to different screen sizes; simplified menu and access to key features.

SEO: Improved URL structure, correct titles and meta descriptions. Optimised structure for better indexing by search engines. Correct use of alt tags on images.

• A reduction in bounce rates — users find the information they need more easily and stay on the site for longer.
• An increase in the number of page views per session.
• Higher conversion rates: more items added to the basket, more orders.
• An increase in average order value — through the sale of additional products and accessories.
• Improved search engine rankings and increased organic traffic, including on mobile devices.

Conclusion: The redesign of the Amphora website helped to improve the user experience and, as a result, led to a significant improvement in the client’s business metrics. The key outcome is that the website doesn’t just look good – it works: it sells and informs.