Goyachting.kz

Yacht sales and charters, electric boards for water sports

Интернет магазин

A threefold increase in organic traffic from Yandex and Google over six months

Achieved through systematic SEO optimisation: expanding the semantic scope, improving the website structure, and publishing articles on the blog and external platforms.

A fourfold increase in the number of keywords in the top 50

As a result of on-page and off-page optimisation, the number of positions in the visible area of search results has increased. Through the use of meta tags, technical optimisation and adaptation to the mobile-first index, the project has achieved significant growth in visibility.

Ranking in the top 3 for conversion-related and product-related search queries

The website has achieved top rankings for key phrases thanks to the creation of landing pages tailored to commercial search queries and active content management.

Traffic distribution by region – growth of +42% from Kazakhstan, +15% from Russia, and +17% from Belarus

The website has become more relevant to audiences not only in Kazakhstan but also in neighbouring countries. This reflects the high quality of the content’s localisation and its universal appeal.

Working with behavioural factors: increasing user engagement

By improving the interface, simplifying navigation and enhancing overall usability, we managed to reduce bounce rates and increase page depth. This not only made the site more user-friendly for visitors but also strengthened behavioural signals, which had a positive impact on search engine rankings.

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