Triggered Email
A triggered email (or triggered campaign) is the automatic sending of messages to a user that is initiated in response to a specific action or event.
Such emails or notifications are not sent on a schedule, but at the moment a specific trigger related to user behavior occurs.
How a Triggered Campaign Works
The mechanism typically involves several stages:
- A user performs a specific action.
- The system records the event.
- The marketing platform automatically sends a pre-prepared message.
For example, a user registers on a website — the system automatically sends a welcome email.
Examples of Triggers
A campaign can be triggered after various user actions:
- Registration on a website;
- Placing an order;
- Adding an item to the cart;
- Abandoning a purchase;
- Prolonged inactivity;
- Reaching a certain milestone in a service.
Types of Triggered Messages
The most common types include:
- Welcome Emails
Sent after registration to introduce the user to the service. - Abandoned Cart Emails
Remind a user about items they added to their cart but did not purchase. - Transactional Messages
Order, payment, or delivery confirmations. - Reactivation Emails
Sent to users who have not interacted with the service for a long time.
Where Triggered Campaigns Are Used
Triggered messages are used across different channels:
- Email newsletters;
- Push notifications;
- SMS messages;
- In-app messages.
Advantages of Triggered Campaigns
This tool helps to:
- Increase conversion rates;
- Interact with users in a timely manner;
- Boost sales;
- Automate marketing;
- Improve user experience.
Key Takeaways
A triggered campaign is the automatic sending of messages initiated by a specific user action or event.
Such campaigns allow brands to interact with their audience at the right moment and increase communication effectiveness.
