Glossary
0-9
A-Z
A
A/B Testing A/B/n Testing Abandoned Cart Account Account Ban Account Manager Active Audience Active Listening Active Sales Ad Blocker Ad Fraud Ad Network Ad Placement Ad Rank Ad Verification Adaptive Ads Adaptive Design Adaptive layout Address Validation Admin Panel Advent Calendar Advertising Account Advertising Budget Advertising Integration AER Affiliate Affiliate Marketing Affiliate Program Affinitive Contact Affinity Index Aggregator Agile Marketing AIDA Model Algorithm Alt Tags Alternative Text AMP AMP Landing Page Anchor List Anchor Text Anchor Text-Free Link Angular AOV (Average Order Value) API (Application Programming Interface) App Store Optimization (ASO) Art Direction Assisted Conversions ATL Advertising Attribution Model Attribution Window Audience Segmentation Audience Targeting Audio Advertising Audit Authentication Author’s Column Authorization Automated Bidding Automated Email Campaign Autoresponder Autotargeting Average Order Value Average Session Duration
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B
B2B (Business to Business) B2C (Business to Consumer) B2G (Business-to-Government) Back-end Backend Development Backgrounder Backlink Backlog Backup Baden-Baden Ban Banner Banner Blindness Base Frequency Behavioral Segmentation Behavioral Targeting Benchmarking Bidding Big Data Billboard Blacklist Blickfang Blog Blogger Blogging BOFU (Bottom of Funnel) Bounce Email Bounce Rate Brand Brand Ambassador Brand Archetype Brand Architecture Brand Attributes Brand Audit Brand Awareness Brand Book Brand Challenger Brand Code Brand Design Brand Guidelines Brand Identity Brand Image Brand Image Campaign Brand Lift Brand Management Brand Manager Brand Media Brand Monitoring Brand Positioning Brand Producer Brand Recall Brand Recognition Brand Safety Brand Strategy Brand Tracking Brand Visibility Branded Queries Brandformance Branding Branding Agency Breadcrumbs Briefing Broken Link BTL Advertising Bug Business Card Website Business Model Business Plan Business Process Business Process Automation Business Reputation Buyer Persona Buying Followers
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C
CAC (Customer Acquisition Cost) Cache Call to Action (CTA) Call Tracking Callback Campaign Launch Cannibalization in SEO Canonical URL Canonicalization CAPTCHA Case Study Charity Chatbot Chatbot Marketing Churn Prediction Churn rate CJM (Customer Journey Map) Click ID Click Map Clickbait Cloaking Cluster Clustering CLV (Customer Lifetime Value) CMS (Content Management System) Cohort Analysis Cold Calls Cold Email Commit Competitive Environment Competitor Analysis Competitor Benchmarking Contact Rate Content Audit Content Calendar Content Hub Content Marketing Content Marketplace Content Moderation Content Packaging Content Plan Content Recycling Content Strategy Content Vertical Contextual Advertising Contextual Targeting Conversion Conversion Attribution Conversion Funnel Conversion Pixel Conversion Rate Conversion Rate Optimization Cookie Cookie Banner Cookie Lifetime Copyright Core Update Corporate Identity Corporate Website Cost Per Install (CPI) Cost Per Sale (CPS) Cost Per View (CPV) Counterparty CPA (Cost Per Action) CPC (Cost Per Click) CPL (Cost Per Lead) CPM (Cost Per Mille) CPM Limit CPM Model CPO CPU (Central Processing Unit) CR (Conversion Rate) Crawling (Scanning) Creative (Ad Creative) Creative Brief Crisis PR CRM (Customer Relationship Management) CRO (Conversion Rate Optimization) Cross-Channel Analysis Cross-Device Tracking Cross-Platform Marketing Cross-Posting Cross-sell CSAT CTR (Click-Through Rate) CustDev Customer Acquisition Funnel Customer Journey Customer Journey Analytics Customer Loyalty Customer Onboarding Customer Persona Customer Retention Customer Segmentation Customer Support Chatbot Customization CX (customer experience)
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D
Data Layer Database Dedicated IP Deep links Deferred Actions Demand Generation Demand-Side Platform (DSP) Description Digest Digital PR Direct Display Ads Display Advertising DNS Server DoFollow / NoFollow Domain Authority (DA) Domain Name Domain Rating (DR) Doorway Page Doorway Pages DoS Attack Dynamic Ads Dynamic Call Tracking Dynamic Content Dynamic Remarketing
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E
E-A-T (Expertise, Authoritativeness, Trustworthiness) E-commerce E-E-A-T Factors eCPM Efficiency (Coefficient of Performance) Email Email Coding Email Database Email Newsletter Email/Messaging Automation Employer Brand End-to-End Analytics Engagement Content Engagement Mechanics in Social Media ER Evergreen Content Evergreen Content Exchange Exhibition Exit Rate Explosive PR External Links (Backlinks) Eye Tracking
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F
G
H
H1-H6 Headings Hashtag Headline Testing Heatmap Helpful Content Update High-Volume Keywords Home Page Host Hosting HTML / CSS HTML Markup HTML/CSS Coding HTTP / HTTPS HTTP Status Codes (301, 302, 404, 410) HTTPS Connection Human-Readable URL Hyper-segmentation Hyperlink Hyperlocal Targeting Hypothesis
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I
Identifier IKS Image Map Image Optimization Impression In-App Advertising Inbound Leads Inbound Marketing Index Index Coverage Report Indexing Indoor Advertising Influencer Marketing Influencers Infographics Integrated Marketing Intent Interactive Banner Interactive Content Interface Internal Linking Internal Links Internal PR Internet Interstitial Advertising IP Address
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K
L
Landing Page Landing Page Optimization Last Click Attribution Lazy Loading Lead Lead Ads Lead Form Lead Generation Lead Magnet Lead Nurturing Lead Qualification Lead Scoring Link Link Building Link Exchange Log Files Longread Look-alike Low-Volume Keywords Loyalty Program LSI (Latent Semantic Indexing) LTV LTV/CAC Ratio
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M
Macro Conversion Market Analysis Market Potential Analysis Market Research Market Segmentation Marketing Assistant Marketing Automation Marketing Budget Marketing Funnel Marketing Mix Marketing Strategy Marketplace MassFollowing Media Buying Media Kit Media Plan Media Planning Mention Monitoring Merge Meta Robots Tag Meta Tags (Title, Description) MFA Micro Conversion Micro Landing Page Micro-Influencer Microdata Markup Mid-Volume Keywords Mobile Optimization Mobile-first Mobile-Friendly MODX MOFU (Middle of Funnel) MQL MQL (Marketing Qualified Lead) Multi-Channel Attribution Multi-Channel Marketing Multilanding Multiquiz MVP MySQL MyTarget
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N
O
P
Page Authority (PA) Page Depth Page Load Time Page View PageRank Paid Reach Paid Traffic Paywall PBN (Private Blog Network) PBN network Performance Marketing Performance Max Campaigns Performance Metrics Persona-based Marketing Personalization Personalized Offer PHP Place Branding Placement Exclusion Plugins PMF (Product Market Fit) Pop-up Portal Positioning Post-filters Post-View Conversion PPC (Pay Per Click) PPC Specialist Primary Keyword Prod Version Product Analytics Product Assortment Product Card Product Feed Product Landing Page Product Page Optimization Product Placement Product Schema Programmatic Buying Promotion Channels Promotional Post Pull Request Push Notifications
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R
Rank Tracking Ranking Reach & Frequency React.js Referral Link Referral Marketing Referral Promo Code Remarketing List Reputation Management Reputational Risk Responsive Email Design Responsive Web Design REST API Retargeting Retargeting List Retention Marketing Retention Rate Return Visitor Revenue Share Model Rich-Media Banner RLSA ROA ROAS (Return on Ad Spend) Robots.txt ROI (Return on Investment) ROMI Analysis
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S
SaaS SaaS Metrics Sales Audit Sales Cycle Sales Funnel Sales Funnel Automation Sample Scheduled Posting Schema.org Screenshot Script Scroll Map Scrum Search Banner Search Engine Search Engine Data Search Engine Rankings Search Engine Results Page Search Engine Robots Search Relevance Search Volume Segment Overlap SEM Semantic Core SEO (Search Engine Optimization) SEO Audit SERM (Search Engine Reputation Management) SERP SERP (Search Engine Results Page) Session Replay Session-based Targeting Sessions Share of Voice (SOV) Share of Wallet Single Page Application (SPA) Sitelinks Sitemap Sitemap Index Sitemap Priority Sitemap Segmentation Sitemap.xml Slider SMM (Social Media Marketing) SMO Snippet Snippet Optimization Social Media Algorithms Social Media Auto Posting Social Media Ban Social Proof Social Signals Source Code Spam Split Test Sponsored Content Sponsored Post Sponsorship Package SQL (Sales Qualified Lead) SQL Query SSL Certificate Static Call Tracking Stop Words Stories Storytelling STP Marketing Structured Data Subdomain Subscriber Base Supply-Side Platform (SSP)
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T
Tag Manager Tags Target Action Target Audience (TA) Target Audience Segmentation Target Click Target Metrics Targeted Advertising Telegram Ads Third-party Cookies TIC Time on Page Time on Site Time to Conversion Title Token Tone of Voice (Brand Voice) Top of Funnel (TOFU) Touchpoint Tracking points Traffic Traffic Arbitrage Traffic Arbitrage Specialist Traffic Source Traffic Sources Traffic Volume Triggered Email TTFB (Time To First Byte) TTL Marketing Turbo Pages Types of Advertising Types of Marketing Typography
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U
UI (User Interface) UI Animation UIRR Unique Content Unique Session Unique Users Unique Visitor Upscale Upsell URL URL Parameters Usability User Acquisition User Engagement User Engagement Metrics User Flow User Interest User Retention User Session User-Generated Content User-Generated Review USP (Unique Selling Proposition) UTM Tags UX (User Experience) UX Design UX Writing
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V
Value Proposition Van Selling vCPM (Cost per 1000 Viewable Impressions) Vendor Vertical Search Vertical Video Vibe Marketing Video Completion Rate (VCR) Video Content Video Marketing View Rate Viewability Viral Coefficient (K-factor) Viral Content Viral Marketing Virality Visibility Index Visit Visual Communication Visual Storytelling Visualization VK Ads VK Widgets Vlog Voice Search Optimization VPS Vue.js
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W
WBS Web Analyst Web Analytics Web Application Web Browser Web Core Vitals Web Design Web Designer Web Server Web Service Web Version of Email Webhook Webinar Website Website Architecture Website Engine (CMS) Website Indexing Website Layout Website Mirror Website Rankings Website Search Visibility Website Support Webvisor White PR Whitelist WHOIS Widget Wireframes WordPress Workshop
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X
Y
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