Webinar
A webinar is an online event held in the format of a lecture, presentation, training, or discussion via the internet in real time.
Simply put:
an online seminar or broadcast for an audience
Why webinars are held
- training
- product presentation
- sales
- consultations
- brand promotion
- engaging with the audience
Where webinars are used
- online education
- marketing
- business
- IT and SaaS
- HR and recruiting
- information business
- corporate training
What a webinar typically includes
- speaker presentation
- slide deck
- screen sharing
- chat with participants
- Q&A session
- CTA or offer
Formats of webinars
- Educational
Knowledge and skill transfer. - Sales
Webinar with a product or service presentation. - Brand image
Building expertise and trust in the brand. - Internal corporate
Employee training or internal meetings.
Why webinars are popular
They allow you to:
- quickly gather an audience
- interact in real time
- scale training
- generate leads and sales
- build trust
Platforms for webinars
- Zoom
- Webinar
- Google Meet
- Microsoft Teams
- GetCourse
- YouTube Live
- ClickMeeting
Important elements of a successful webinar
Valuable content
The audience should receive value.
Good delivery
Dynamics and engagement are important.
Interactivity
- polls
- chat
- Q&A
Technical quality
- audio
- video
- stable internet connection
Example
An expert hosts a free webinar:
- talks about a topic
- answers questions
- at the end, offers a course or service
This is a classic webinar model.
Webinar metrics
- number of registrations
- attendance rate
- viewing time
- engagement
- conversions
- sales after the webinar
Key takeaway
A webinar is an online event in the form of a live broadcast or presentation, used for training, communication, marketing, and sales.
