Web Designer
A web designer is a specialist who creates the visual design and interface of websites, web applications, and digital products.
Simply put:
a person who makes websites beautiful, convenient, and understandable for users
What a web designer does
- Creating website designs
- landing pages
- online stores
- corporate websites
- web services
- Designing interfaces
- UX/UI
- navigation
- user scenarios
- page structure
- Developing visual style
- color palette
- typography
- buttons
- icons
- graphics and banners
- Responsive design
Creating interfaces for:- smartphones
- tablets
- desktop versions
Main task of a web designer
to make the website:
- convenient
- aesthetically pleasing
- clear
- effective for the business
What a web designer should be able to do
- work with UX/UI
- create prototypes
- understand marketing basics
- know composition and typography
- work with responsive layout
- collaborate with developers
Key tools
- Figma
- Adobe XD
- Sketch
- Photoshop
- Illustrator
Where a web designer works
- digital agencies
- IT companies
- startups
- e-commerce
- freelancing
- product teams
Types of web designers
UI Designer
Focus on the visual interface.
UX Designer
Focus on user experience.
Product Designer
Works on the product holistically.
No-code / Tilda Designer
Creates websites using site builders.
Example of a web designer’s work
A company launches a new website →
the web designer:
- creates the page structure
- designs the interface
- selects the visual style
- prepares mockups for development
This is the work of a web designer.
KPIs of a web designer
- interface usability
- website conversion rate
- time on site
- bounce rate reduction
- quality of user experience
Difference from a layout designer (frontend developer)
Web designer — creates the visual appearance and UX
Layout designer / frontend developer — implements the design in code
Key takeaway
A web designer is a specialist in creating visually appealing and user-friendly interfaces for websites and digital products. Their goal is to improve user experience and help businesses achieve their goals through design.
