Session Replay
Session Replay is a web analytics tool that allows you to watch recordings of real user actions on a website or in an app.
Simply put:
You can “replay” how a user moved through the site — almost like a video.
What Session Replay shows
Session recordings allow you to see:
- Mouse movements
- Clicks on elements
- Page scrolling
- Form filling
- Navigation between pages
- Moments where the user got “stuck” or left
Why it is needed
Session Replay helps to:
- Understand real user behavior
- Identify UX/UI issues
- Find errors and bugs
- Improve conversion rates
- Analyze reasons for bounces and exits
Use cases
- A user can’t find a button → visible in the recording
- A form is filled out incorrectly → you can see where the error occurs
- Users click on inactive elements → a signal to improve the interface
Where it is applied
- E-commerce websites
- SaaS products
- Landing pages
- Mobile apps
Relationship with other tools
Session Replay is often used together with:
- Heatmaps
- Click maps
- Funnel analytics
- A/B testing
Important: privacy
When using Session Replay, it is important to:
- Comply with GDPR requirements
- Not record sensitive data (passwords, payments)
- Inform users (via cookie banner)
Key takeaway
Session Replay is a tool that allows you to “replay” user actions on a website. It provides deep insight into audience behavior and helps identify issues that cannot be seen through numbers alone.
