VK Widgets
VK widgets are built‑in elements and tools of the VKontakte social network that can be placed on a website or in a community to interact with users.
Simply put:
mini VK tools for a website, community, or application
Why VK widgets are needed
They help to:
- increase engagement
- attract followers
- simplify communication
- integrate the social network with a website
- boost audience activity
Where widgets are used
- websites
- landing pages
- online stores
- VK communities
- web applications
Main types of VK widgets
- Community widget
Shows:- information about the group
- subscribers
- a subscribe button
Helps grow the community audience.
- Share button
Allows users to quickly share content on VKontakte. - VK Comments
A comment system using a VK account. - Message widget
Allows users to message the community directly from the website. - Login widget
Website login via a VK ID account. - Mini Apps and applications
Interactive services within the VK ecosystem.
Example
An online store places:
- a subscribe button to the community
- a VK online chat
- a “Share product” button
This is using VK widgets.
Advantages of VK widgets
Increased engagement
Users interact with the brand more easily.
Follower growth
Widgets help attract an audience to the community.
Convenient communication
Messages and comments work directly through VK.
Social proof
Community members and activity are displayed.
Where they are configured
Via:
- VK Developers
- community settings
- VK API and SDK
What to keep in mind
- widget responsiveness
- website loading speed
- mobile version usability
- alignment with website UX
Key takeaway
VK widgets are tools for integrating VKontakte with websites and digital projects, helping to increase engagement, simplify communication, and grow a brand’s community.
