Webvisor
Webvisor is an analytics tool that allows you to view recordings of user actions on a website: mouse movements, clicks, page scrolling, form filling, and navigation between pages. It helps understand how visitors actually interact with the site, what causes difficulties, and where they lose interest.
What is Webvisor?
Webvisor is a behavioral analytics module integrated into the Yandex.Metrica system. It records user sessions—everything a person does on the site during a single visit. Afterwards, a marketer or analyst can review the recording as a video and understand how the user navigated through pages and what actions they performed. Thanks to Webvisor, you can see the website through the visitor’s eyes, assess interface convenience, and identify usability issues.
How Webvisor Works
- User visits the website. The Yandex.Metrica code begins recording their actions: clicks, scrolls, mouse movements, page transitions.
- Session is saved. After the user leaves, the data is sent to Metrica and becomes available for viewing in the “Webvisor” section.
- Analyst reviews the recording. You can see where the user clicked, how much time they spent on each page, at which stage they left the site.
- Data is analyzed. Based on observations, decisions are made: change page structure, improve lead forms, speed up site loading, etc.
What Webvisor Records
- Mouse cursor movements.
- Clicks on page elements.
- Scrolling and scroll depth.
- Page transitions.
- Form filling and submission.
- Data entry errors.
- User idle time.
- Screen size and resolution, device, and browser.
Webvisor does not record passwords, personal data, or the content of fields protected by the password attribute, making the tool safe from a privacy perspective.
Why Use Webvisor?
- Optimize the user journey. Helps understand at which steps users get lost or leave.
- Improve usability (UX). Shows how convenient the site is to use, where difficulties and errors arise.
- Increase conversion. After analyzing recordings, you can adjust design or text to increase the number of leads and sales.
- Monitor form and button performance. Can reveal if a form is broken or a button is not clickable.
- Analyze behavior of different segments. Webvisor allows filtering recordings by traffic sources, devices, regions, and user types.
Example
A marketer analyzes Webvisor recordings and notices:
- Users frequently click on a non-clickable product image.
- Many abandon the form after the “phone” field.
- The “Buy” button on the mobile version is placed too low and isn’t visible without scrolling.
After making corrections, time on site increased by 40%, and conversion by 15%.
Key Webvisor Functions
| Function | Description |
| Session Playback | Allows viewing the behavior of a specific user on the site. |
| Scroll Map | Shows how far down the page users scroll. |
| Click Map | Displays which site elements are clicked most often. |
| Link Map | Analyzes clicks on internal and external links. |
| Heatmaps | Allows visual assessment of page activity (where users spend more time). |
Advantages of Webvisor
- Free tool. Included in Yandex.Metrica.
- Intuitive interface. Data is presented as video and maps.
- Filters and segments. Allows analyzing different user types.
- Integration with analytics. Enables linking behavior with goals, conversions, and traffic sources.
- Mobile version support. Records user actions on smartphones and tablets.
Disadvantages
- Large data volumes. With high traffic, reviewing all recordings is time-consuming.
- Does not record sessions without JavaScript. If a user has JS disabled, no recording takes place.
- No automatic insights. Analytics must be interpreted manually.
How to Use Webvisor Effectively
- Filter data. View sessions only for important goals (e.g., completing a purchase).
- Analyze bounce behavior. Watch what users who leave without converting do.
- Compare devices. Analyze differences in behavior between desktop and mobile versions.
- Use heatmaps. Helps quickly identify problem areas without viewing all recordings.
- Conduct A/B tests. After making changes, use Webvisor to check if the user experience improved.
Summary
Webvisor is a powerful behavioral analytics tool that helps understand how users truly interact with a website.
It aids in finding errors, improving interfaces, and increasing conversion. For marketers, UX designers, and analysts, Webvisor is an indispensable source of insights that shows not just numbers, but the real-life behavior of the audience.
