Types of Marketing

Types of marketing are different approaches and directions for promoting goods, services, and brands, depending on business goals, communication channels, and audience.

Simply put:
different ways to attract customers and promote a product

Main types of marketing

1. Digital Marketing
   Promotion through digital channels:
   • websites
   • social media
   • search engines
   • email
   • mobile apps
     Includes:
   • SEO
   • SMM
   • contextual advertising
   • content marketing
   • video marketing
2. Content Marketing
   Promotion through valuable content:
   • articles
   • videos
   • podcasts
   • guides
   • blogging
     The main goal is to attract an audience through value.
3. Performance Marketing
   Marketing with payment for a specific result:
   • leads
   • sales
   • clicks
   • requests
     Key metrics:
   • CPA
   • ROAS
   • ROI
4. Brand Marketing
   Focus on:
   • awareness
   • image
   • emotional connection with the audience
5. SMM (Social Media Marketing)
   Promotion on social networks:
   • VK
   • Telegram
   • TikTok
   • Instagram
   • YouTube
6. SEO Marketing
   Promoting a website in search engines to generate organic traffic.
7. Email Marketing
   Promotion through email newsletters:
   • promotions
   • newsletters
   • automated email sequences
8. Influencer Marketing
   Promotion through:
   • bloggers
   • opinion leaders
   • creators
9. Guerrilla Marketing
   Unconventional and low‑budget ways to attract attention.
10. Viral Marketing
    Creating content that people actively share themselves.
11. Event Marketing
    Promotion through:
    • events
    • conferences
    • webinars
    • exhibitions
    • offline activities
12. Trade Marketing
    Marketing to increase sales through retail chains and partners.
13. B2B Marketing
    Promoting goods and services:
    for businesses.
14. B2C Marketing
    Promotion:
    for the end consumer.
15. Product Marketing
    Marketing of a specific product:
    • positioning
    • launch
    • communicating value
16. Mobile Marketing
    Promotion through mobile devices:
    • push notifications
    • in‑app advertising
    • mobile ads
17. CRM Marketing
    Working with existing customers through:
    • personalization
    • segmentation
    • retention mechanics
18. Performance Branding / Brandformance
    A combination of:
    • performance marketing
    • and
    • branding
19. Neuromarketing
    Using psychology and behavioral responses to influence purchasing decisions.
20. Video Marketing
    Promotion through:
    • Reels
    • Shorts
    • YouTube
    • advertising videos

How to choose a type of marketing

The choice depends on:

• business goals
• budget
• audience
• product
• company development stage

Example

A startup needs:

• performance
• SMM
• influencer marketing

A large brand needs:

• brand marketing
• video marketing
• omnichannel communication

Key takeaway

Types of marketing are different approaches and promotional tools that help businesses attract customers, develop their brand, and increase sales. In practice, companies typically use several types of marketing simultaneously.