Automated Email Campaign
An automated email campaign is a system for sending email messages to users without manual initiation, based on predefined rules or user actions.
Simply put:
emails are sent automatically at the right moment
How it works
The system tracks an event or condition and automatically sends an email.
For example:
- a user registers → a welcome email is sent
- abandons a cart → a reminder is sent
- hasn’t logged in for a long time → a reactivation campaign is launched
Main types of automated emails
- Welcome series
Emails sent after registration or subscription. - Trigger emails
Sent after a specific user action. - Reactivation emails
To bring back inactive users. - Transactional emails
Order confirmation, payment, shipping, etc. - Drip campaigns
A series of emails sent in stages.
Why automate email marketing
It helps:
- save team time
- increase engagement
- improve conversion rates
- personalize communication
- build long‑term customer relationships
Example
A user downloads a guide →
automatically receives:
- an email with the material,
- one day later – useful content,
- three days later – a product offer.
Key metrics
- Open Rate,
- CTR (Click‑Through Rate),
- Conversion Rate,
- Unsubscribe Rate,
- Revenue per Email.
Popular tools
- Mailchimp,
- GetResponse,
- SendPulse,
- HubSpot,
- Klaviyo.
What’s important to remember
An automated email campaign is a way to automate email communication with users based on their actions or predefined scenarios.
It allows you to scale your marketing and make communication more timely and personalized.
