Product Assortment
Product assortment is the collection of goods or services that a company offers to its customers.
Simply put:
everything the business sells
What product assortment includes
- different product categories,
- models and variants,
- sizes, colors, configurations,
- product lines.
Example
A clothing store’s assortment might include:
- T‑shirts,
- jackets,
- footwear,
- accessories.
Main characteristics of product assortment
- Width — How many product categories the company has.
- Depth — How many variants are available within one category.
- Completeness — How well the assortment meets customer needs.
- Renewal rate — How often new products appear.
Types of assortment
Broad assortment — Many different product categories.
Supermarkets, marketplaces
Narrow assortment — Focus on a single category.
Specialty stores
Deep assortment — Many variants within a category.
A store that sells only sneakers but hundreds of models
Why manage product assortment
It helps to:
- increase sales,
- meet demand,
- raise average order value,
- stand out from competitors,
- reduce storage costs.
Assortment policy
Companies analyze:
- demand,
- product profitability,
- seasonality,
- inventory levels,
- customer behavior.
Based on this, the assortment is expanded, reduced, or renewed.
Key takeaway
Product assortment is the set of goods or services offered by a company. Proper assortment management helps a business better satisfy customer needs and increase profits.
