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Design

How to choose a design studio to create a website
Petr Sarkazov
19.02.2026
How to choose a design studio to create a website

The first corporate website I worked on as an editor was created by a friend’s studio. The budget was modest,...

71
#Design
Website redesign: when it is needed and how much it costs to update the design
Petr Sarkazov
21.07.2025
Website redesign: when it is needed and how much it costs to update the design

Today, a website is not just a company’s business card, but a key tool for sales and customer acquisition. If...

216
#Design
How much does website design cost: what determines the price and how to choose a designer
Petr Sarkazov
09.07.2025
How much does website design cost: what determines the price and how to choose a designer

Your website is the face of your business online, and its design plays a key role in attracting clients. But how much...

1365
#Design
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SEO/advertising/development and design evaluation without sales and “pretty reports”
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SEO

Does it promote business growth or create the illusion of work?

  • Is there a logical approach and plan of action?
  • Is non-branded commercial traffic increasing?
  • Which pages actually attract customers?
  • Does organic traffic convert into inquiries?
  • Are there any hidden risks (fraudulent activity, links, technical issues)?
Ads

Does it bring in applications or just burn through the budget?

  • Is there a strategy and understanding of what drives results?
  • Which campaigns and combinations actually generate leads?
  • Does the economics add up: CPL, CAC, margin?
  • Are analytics and attribution set up correctly?
  • Are there hidden budget leaks: fraud, junk sites, auto-strategies?
Development and design

Does it strengthen the business or just look pretty?

  • Does the website solve specific business tasks?
  • Is the user’s path to the application clear?
  • Does the design work for conversion, not just aesthetics?
  • Is the website ready for SEO, advertising, and scaling?
  • Are there technical and UX risks that kill applications?
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