Question 1

Do I need SEO optimisation if I have WordPress?

Accepted Answer

Yes. WordPress is SEO-friendly, but requires manual configuration: URL structure, metadata, caching, image optimisation, and plugins.

Question 2

Which plugins are best to use for SEO in WordPress?

Accepted Answer

The most popular ones are: Yoast SEO, Rank Math, All in One SEO Pack. They allow you to customise meta tags, create a sitemap, manage robots.txt, improve readability, and much more.

Question 3

How to properly configure URLs (human-readable URLs) in WordPress?

Accepted Answer

Go to Settings → Permalinks, select the structure ‘Post name’ or ‘Category/title’. Avoid special characters and numbers in page addresses.

Question 4

Which is more important: robots.txt or sitemap.xml?

Accepted Answer

Both files are important. robots.txt limits the indexing of unnecessary pages, while sitemap.xml helps search engines find new content faster. Configure and regularly update both.

Question 5

How to improve website speed on WordPress?

Accepted Answer

Use caching (W3 Total Cache, WP Super Cache plugins), image compression (Smush, TinyPNG), disable unnecessary scripts, lazy loading, and a lightweight template.

Question 6

Does micro-markup affect SEO?

Accepted Answer

Yes. Schema.org helps search engines understand content and improves visibility in search results (e.g., rating stars, prices, authors). You can add it via plugins, such as Schema Pro.

Question 7

How can you make sure that your website is visible to Google?

Accepted Answer

Check whether the ‘Hide from indexing’ box is ticked in Settings → Reading. Then add the site to Google Search Console and check the indexing status.

Question 8

Is it possible to promote a WordPress site on your own?

Accepted Answer

Yes, especially with the help of ready-made SEO plugins. But for stable results, it is recommended to conduct an audit and use a comprehensive approach, including SEO copywriting, analytics, and link promotion.

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