How much does it cost SEO-promotion of the site: the cost of bringing to the top in Yandex and Google

Advantages of Investing in SEO

Investing in SEO increases a website’s success in the digital world. Optimization improves a site’s visibility in search engine results, attracting more potential customers. You get:

• Targeted traffic. SEO attracts users actively searching for the information, products, or services you offer.
• Long-term benefits. Unlike paid advertising, SEO results last beyond the campaign period.
• Competitive advantage. Your website becomes more prominent compared to competitors who don’t invest in SEO.

Anastasia Bystrova

Investing in SEO is not an expense but an investment in your business’s future.

How much does it cost to SEO-promote a website per month? It depends on the goals of your project. However, it is definitely worth the investment due to the long-term results and growth of your online business.

What determines the SEO budget?

Goals

• Increase traffic – The more traffic you want, the higher the cost.
• Improve visibility – Depends on the complexity and competitiveness of your niche.
• Generate leads – Higher quality and quantity of leads increase costs.
• Reach top search positions – Depends on your current site status and desired rankings.

Website type

• Corporate websites – May require branding and customer interaction strategies.
• E-commerce – More complex due to product pages and technical optimization.
• Information portals – Require constant updates and optimization for a broad audience.
• Personal blogs – May work with a smaller budget but still need article optimization.

Competition in the niche

• Competitor analysis – Helps identify opportunities for improvement.
• Keyword selection – In competitive niches, focusing on less obvious but effective keywords is vital.
• Content strategy – Content must be unique and valuable.

Promotion region

The cost varies depending on the region due to differences in competition, economic conditions, and search behavior.

Anastasia Bystrova

Understanding the market and its specifics – the key to effective budgeting SEO-campaigns.

Website Revisions and Improvements

• Technical audit – Identifying and fixing technical errors to improve indexing.
• Content optimization – Updating content to meet SEO requirements.
• UX/UI improvements – Enhancing user experience boosts conversions.
• Mobile optimization – Crucial for search engine rankings.

SEO Cost Components

SEO Specialist Work

A strategist analyzes search trends, selects target queries, and adapts the website accordingly. This includes content, technical, and UX optimization.

Anastasia Bystrova

Effective keyword strategy is the foundation of successful SEO and visibility.

Content Marketing

• Create valuable content for your audience
• Use relevant keywords
• Keep content updated
• Develop a content strategy

Development Tasks

• Improve page loading speed
• Mobile adaptation
• Logical site structure and navigation
• Platform security

Link Building

• Guest posting – Publishing articles on external sites to build backlinks and increase visibility.
• Must align with the host site’s theme.

SEO Tools

• Automate keyword analysis, position tracking, SEO audits, backlink monitoring
• Improve productivity and analysis accuracy
• Free tools can save budget but offer limited features

What else does an SEO specialist do

They perform tasks that are crucial for website promotion:

• Market and competitor research. Analyzes the market and competitor actions to define the strategy.
• External promotion. Works with backlinks and partner platforms.
• Reporting and analytics. Prepares progress reports and analyzes the effectiveness of strategies.
• Training and consulting. Provides recommendations to clients and internal teams.

Types and Cost of SEO Services

Comprehensive Website Promotion

This approach combines all areas of digital marketing:

• Advertising: contextual (Google Ads, Yandex.Direct), display, and social media ads.
• SEO: search engine optimization to improve website visibility and rankings.
• Social Media Marketing (SMM): brand promotion for audience engagement, increased loyalty, and driving traffic to the website.

Ongoing SEO Maintenance

Includes continuous efforts to enhance website visibility and strategy refinement:

• Tracking changes in search engine rankings and analyzing the data.
• Writing new articles, improving existing content, and working with metadata (titles, descriptions).
• Fixing errors, improving page load speed, and optimizing the mobile version of the site.
• Studying competitors’ strategies, identifying their strengths and weaknesses to enhance your own.

Promotion of a New, Empty Website

New websites require a tailored approach. The process includes:

• Planning and developing a logical, user-friendly website structure, including categories, subcategories, and navigation.
• Creating a content development plan with key topics and a publication schedule.
• Basic optimization, including meta tag setup, initial content creation, and image optimization.
• Obtaining the first external backlinks to increase the website’s authority in the eyes of search engines.

SEO Audit

This is a comprehensive website analysis that identifies weaknesses and areas for improvement. It includes:

• Technical analysis: checking page load speed, mobile responsiveness, URL structure, and identifying errors.
• Content analysis: assessing the quality and uniqueness of texts, correct usage of keywords, and heading structure.
• Backlink profile analysis: reviewing external and internal links, detecting low-quality or harmful links.
• Recommendations: creating a list of actions to eliminate issues and improve website performance.

On-Page Optimization

Improves website indexing by search engines. It includes:

• Technical optimization: fixing errors, improving page load speed, setting up structured data (schema), and mobile optimization.
• Content optimization: enhancing texts and using keywords appropriately.
• User experience (UX) improvements: ensuring easy navigation, optimizing contact forms, and improving visual design.

Penalty Recovery

If a site has been penalized by search engines for violations, steps must be taken to restore its rankings:

• Identifying and fixing the causes of penalties (e.g., low-quality backlinks).
• Requesting a review from search engines to lift sanctions.
• Gradual recovery of visibility (adding new content, improving the backlink profile).

Reputation Management (SERM)

SERM (Search Engine Reputation Management) is the process of managing a company’s online reviews and reputation. It includes:

• Review analysis: monitoring feedback, responding to negative comments, and generating positive mentions.
• Publishing: articles, news, and other materials about the company.
• Monitoring mentions: tracking online mentions and addressing negative reviews.

SEO Promotion by Website Type

• E-commerce websites: optimization of catalog structure and product pages, improving usability, setting up convenient filters and search functionality.
• Portals: page optimization, integration with external services, creation of clear and intuitive navigation.

How to reduce SEO costs

SEO promotion requires significant investment, but clients can substantially reduce expenses by collaborating more effectively with SEO specialists and agencies.

• Integrated Approach

Combining SEO with other channels (such as contextual advertising and social media) helps better understand the audience’s needs and make promotion more effective. Using insights from other marketing campaigns allows for the development of more precise strategies and reduces costs associated with testing hypotheses.

• Clear Technical Requirements (Brief)

Clients can assist by providing detailed information about their business, target audience, competitive advantages, and products. This enables SEO specialists to start working without the need for additional clarifications.

• User Journey Analysis

Clients can analyze the user journey on their website, identifying touchpoints and issues users may encounter. This helps improve the site’s usability and increase conversions.

• Regular Audits and Monitoring

Clients can provide access to analytics and reports. This allows for the quick detection and resolution of issues, improving the site’s ranking in search engines and avoiding future costs related to fixing errors.

• Creating Quality Content

Clients can participate in website content creation by sharing their expertise, ideas, and materials. This collaborative effort reduces the need to hire additional content creators.

• Local SEO

If the business is region-specific, clients can provide information about local events, partners, and more. This helps attract a targeted audience with lower investment.

• Link Building Support

Clients can contribute to building external backlinks by developing partnerships with other companies and blogs.

How much does SEO promotion cost?

• For small and medium-sized businesses: from $650 to $1,050 per month.
• For large projects and corporations: from $1,150 to $1,300 per month and higher.

Choosing our company for SEO promotion of your website guarantees you a professional approach, an individual strategy and a focus on results. We use advanced methods and technologies to make your website stand out from the competition and increase its visibility in search engines.

Who Should You Entrust with Website Promotion?

Choosing between an in-house employee, freelancer, independent specialist, or agency for website promotion depends on your goals and budget.

• In-house specialist ensures consistent support and integration with your team but requires significant investment.
• Freelancers and independent experts may offer more flexibility, but coordinating work with them can be more challenging.
• Agencies have experience across various niches and can offer a full range of services — from analysis to optimization and monitoring. This option is best suited for companies ready to invest in high-quality, long-term SEO efforts.

FAQ

1. How much does it cost to promote a website to the top 10?
    The cost depends on your niche, competition level, and region, and can reach thousands of dollars per month.
2. What’s included in SEO promotion services?
    The service includes a website audit, content and technical optimization, link building, and user experience enhancement.
3. How much does promotion on Yandex cost?
    The cost is comparable to promotion on Google.
4. What does it cost to rank at the top of Google?
    The price depends on the selected keywords, competition, and other factors.
5. How to evaluate the performance of an SEO specialist?
    By measuring improvements in search engine rankings, increased website traffic, and enhanced brand visibility.