Altprof

• Organic traffic increased more than ninefold.
• Traffic from Yandex rose by 902%.
• Conversions increased by 20%.

Over the past six months, the number of queries in the top 3 has increased by more than 32%. The organic rankings trend chart shows steady growth in reach across all query groups: top 3, top 10 and top 20. This result was achieved by regularly updating the semantic core, adding relevant articles and creating commercial pages for target phrases.

• Technical optimisation: rectifying key errors, improving speed and indexing.
• Optimising meta tags and rewriting the content of existing pages.
• Creating and adding new informational content and topical articles.
• Identifying and testing article topics that generate real traffic and conversions — this is the main driver of growth.
• Creating additional landing (commercial) pages for target keywords.
• Link building: acquiring high-quality backlinks.

A comprehensive SEO strategy, combined with technical and content optimisation, a focus on article topics with a proven track record, and targeted link-building, led to a significant increase in visibility, search rankings and organic traffic, as well as a 20% rise in conversion rates.