Beauty Season

The more than 16-fold increase in the number of enquiries was the result of a systematic approach: customising search terms, filtering out high-volume, irrelevant queries, and fine-tuning advertising campaigns. This approach ensured steady growth and scalability without increasing the budget per lead.

Thanks to customised semantics and relevant ad delivery, advertising traffic increased almost fourfold. At the same time, the bounce rate fell by more than half — from 23% to 10%. This demonstrates the high relevance of the traffic and the effective optimisation of the landing pages.