CAZARINA

We optimized targeting using Yandex Metrica segments and the affinity index, eliminating non-target audiences. This allowed us to increase conversions while reducing the budget. From January to June, traffic from Yandex Direct decreased by 75%, while ROAS doubled. To achieve this result, we used custom image feeds, switched campaign types from search to product feeds, and implemented category feeds focused on the company’s offer.

We reduced advertising costs by 62.5%, while the number of quality leads increased. This was made possible through precise audience targeting, including the use of interest-based and behavioral segments, improved geographic and demographic segmentation, as well as the timely replacement of underperforming creatives and banners. Continuous campaign optimization based on Roistat analytics and regular testing of new approaches allowed us to improve performance without increasing the budget. The advertising budget was cut by 3 times, which did not prevent us from maintaining lead volume and increasing it by 77%.

The number of leads increased by 3.8 times through campaign optimization and continuous testing of various strategies. This result was made possible by precise audience segmentation, cleaning up search queries, and regular data analysis in Roistat.

The cost per lead (CPA) was reduced by more than 3 times (by 83%) through systematic optimization and in-depth refinement of advertising campaigns. This allowed us to reduce the number of clicks by 3.5 times while maintaining the same level of leads, which confirms an increase in traffic quality. The result was achieved through precise audience targeting, cleaning up search queries, and continuous campaign optimization.

The conversion rate to leads increased by 2.5 times, confirming the high effectiveness and quality of the traffic attracted. This was made possible through work with feeds, a focus on offers, landing page optimization, creative testing, as well as precise targeting of the audience and eliminating ineffective reach. As a result, traffic not only became higher in quality but also led to real actions from users.