Chudobludo

One of the project’s priorities was to increase organic traffic. To achieve this, we implemented comprehensive website optimization, including improving the structure of categories and product cards, refining meta tags and texts, and implementing internal linking. Additionally, we regularly published content related to cooking, which helped expand the semantic core.

To increase audience engagement, a usability audit was conducted. The page loading speed was optimized, and product cards were redesigned: blocks with linking were added, a photo gallery was created, and the design was improved to enhance user interaction with the website.

These measures had a positive impact on user behavior, resulting in an increase in average time spent on the website, a decrease in the bounce rate, and an increase in the depth of browsing.

To strengthen the site’s authority, a plan was implemented to increase the number of links. The links were placed on reputable culinary portals, blogs, and forums, resulting in a 30% increase in external links.

Regularly creating articles and publishing new recipes allowed us to expand the reach of our key queries. We worked on both low-frequency and more competitive queries, which increased our semantic coverage.

As a result, the number of keywords for which our website is visible in search increased by 30%. This ensured a steady increase in visibility and attracted a new audience.