Holy Cow Phuket

Design: We have developed a vibrant and fresh interface that visually evokes a holiday in Phuket, whilst retaining ease of use and functionality.

Property and transport catalogue: Each listing now has a detailed page with photos, a description, prices and rental terms. A user-friendly catalogue of properties and transport options, allowing users to make bookings quickly and easily.

Property map: We have implemented an interactive map of the island showing the locations of all available properties.

Multilingualism: We have developed a website in two languages: Russian and English.

Payment and booking: We set up the Stripe payment system and integrated the Beds24 booking service, tailored to the client’s requirements.

AI chatbot: We built in an assistant that checks available options and helps users find accommodation instantly.

The main growth came from Google (+100%) and Yandex (+80%), which drove the key increase. This result was made possible by a comprehensive set of measures: key technical errors were rectified, meta tags were optimised, new informational content was added, the text on existing pages was revised, and additional landing pages were created to target specific search queries and business needs.

Over the past 12 months, the number of queries in the top 3 has increased by more than 300%. The graph showing the trend in organic rankings indicates steady growth in reach across all query groups: top 3, top 10 and top 20. This result was achieved by regularly updating the semantic core, adding relevant articles and creating commercial pages targeting specific phrases.

The backlink profile showed positive growth. The total number of backlinks increased by approximately 6%, whilst the number of referring domains rose by 9%.

A comprehensive SEO strategy has delivered tangible results: increased visibility and search engine rankings, a stronger backlink profile and improved user metrics, which together have led to a significant increase in organic traffic.