Ibcon.ru
IBCON provides comprehensive and innovative solutions for the successful management of construction projects for large-scale industrial and civil engineering facilities.
Go to website Improving behavioural factors
One of the key objectives was to improve the site’s behavioural metrics (time on site, bounce rate, page depth). To this end, a comprehensive effort was made to enhance the site’s usability: improving page load speeds and refining the internal linking structure. In addition, significant work was carried out to revamp the service landing pages: the design was refined, and the text and meta tags were rewritten and optimised.
A 2,5-fold increase in traffic from search engines over six months.
To increase organic traffic, work was carried out to improve the service pages: text optimisation, revision of meta tags, and improvements to the website structure. As a result of these efforts, website traffic increased 2.5-fold over a six-month period, significantly boosting organic traffic.
A twofold increase in the number of key search queries.
Revising the website’s commercial content and implementing a high-quality content plan for the blog enabled us to double the number of keywords for which the site appears in search engines. This has led to improved visibility for the site across a wider range of search queries.
A 20% increase in the number of external links
The plan devised to purchase backlinks and place them on authoritative websites resulted in a 20% increase in the number of backlinks. This strengthened the website’s position in search results and boosted its credibility with search engines.
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