Pichshop.ru

By expanding the semantic scope and incorporating LSI phrases into commercial pages, we were able to significantly increase traffic. The work involved in adding new, more specific search queries helped attract an additional audience, which was reflected in the growth in organic visits.

Thanks to improvements to the metadata and content on product pages, as well as the optimisation of titles and descriptions, the project’s visibility for key search terms has increased. The implementation of accurate and relevant keywords and improvements to internal linking have led to a 15% rise in rankings for key phrases.

User engagement has increased thanks to the revamp of the FAQ section and improvements to usability. The addition of useful questions and answers has enabled users to find the information they need more quickly, which has helped to increase time spent on the site and reduce the bounce rate.

By implementing seasonal content strategies and offering relevant products during peak sales periods, such as New Year and other holidays, we were able to significantly increase conversion rates during this period. Careful fine-tuning of advertising campaigns and timely promotions led to a 30% increase in conversion rates during the seasonal peak, which significantly improved results during the period of highest demand.