Sibkeu

Vocational training for workers, further training

A 4.5-fold increase in organic traffic over 7 months

Comprehensive on-page and technical SEO optimisation: critical errors were rectified, the site structure was improved, page loading speeds were increased, and meta tags and internal linking were refined. Thanks to the removal of technical barriers and the optimisation of the site structure, the site is now being fully indexed and has begun to show steady growth in organic search rankings.

Ranking in the top 3 for high-volume search queries

Working with semantics and content: optimising landing pages for commercial clusters and launching a blog targeting related informational queries. The website achieved top rankings on Yandex for key phrases such as ‘electrician training’ thanks to its broad coverage of the demand funnel.

Regular addition of new content and SEO visibility analysis

By creating landing pages and articles targeting high-volume and medium-volume search queries, the website has significantly expanded its semantic coverage.

Growth in the number of donor domains: a threefold increase over the period

Off-page SEO: media placements and branded mentions. An increase in the backlink profile (growth in the number of high-authority referring domains, and the removal of spammy links) and greater trust from search engines led to further improvements in rankings and visibility.

Improvements in behavioural metrics: reduced bounce rates, increased page depth, and higher conversion rates

UX improvements: redesign of the interface, content structure and navigation based on behavioural analytics. The usability optimisation led to an increase in user engagement and served as an additional signal for search engines.