SmartShell

A 450% increase in conversions per month: We achieved a significant month-on-month increase in conversions thanks to a comprehensive strategy and internal campaign optimisation. As a result, we saw a 450% increase in macro conversions thanks to a comprehensive and focused strategy.

Comprehensive on-page and technical SEO optimisation: critical errors were rectified, the website structure was improved, page loading speeds were increased, and meta tags and internal linking were optimised. Thanks to the removal of technical barriers and the optimisation of the structure, the website is now being fully indexed and has begun to show steady growth in organic search rankings.

Working with semantics and content: creating landing pages for commercial clusters and launching a blog targeting informational queries.

The website achieved top rankings on Google and Yandex for key phrases such as ‘software for a computer club’ thanks to its broad coverage of the demand funnel.

Regular addition of new content and SEO visibility analysis. As a result of creating landing pages and articles targeting high-volume and medium-volume search queries, the website has significantly expanded its semantic coverage.

Off-page SEO: crowd marketing, media placements, branded mentions. An increase in backlinks and greater trust from search engines led to further improvements in rankings and visibility.

UX improvements: redesign of the interface, content structure and navigation based on behavioural analytics. Optimising usability led to an increase in user engagement and served as an additional signal for search engines.