Vkusno Pirogi

Delivery of Ossetian pies in Moscow

4.3 times increase in the number of orders thanks to an integrated approach

This result was achieved through a comprehensive strategy that included the use of several types of advertising campaigns to improve traffic quality and comprehensive audience coverage—from brand awareness to customer base management and interest-based audiences.

186% increase in audience engagement

Comprehensive work to optimize our approach and advertising strategy helped improve our quality and audience response rates, as in addition to increased conversions, we achieved greater audience engagement and improved customer retention rates.

Increase in the share of purchases from advertising traffic by 7.4%, and a doubling of profits during the reporting period

Improving traffic quality, deep audience segmentation, and timely optimization of advertising metrics allowed us not only to increase the share of purchases from advertising traffic but also to significantly increase revenue without increasing the advertising budget.

Organic traffic growth of 145% in 12 months

Systematic expansion of the website structure and refinement of the semantic core significantly increased the project’s visibility. By optimizing product pages (metadata, titles, unique descriptions, and photos), the website began to steadily gain rankings for high- and medium-volume search queries. Internal optimization was also implemented, including interlinking and navigation improvements, which accelerated organic traffic growth.

Sales and orders increased by 35%

The user experience was optimized: the product card design was refined, sections with product descriptions and ingredients were added, and page loading speed was improved. This resulted in an increase in conversions and average time spent on the site.

Increased visibility for keywords by 120%

Adding new pages for low-frequency queries, expanding FAQ sections, and using relevant semantics allowed the project to significantly improve its top-10 rankings in key categories. As a result, the number of queries in the top-10 doubled, resulting in increased organic traffic.

General conclusion

A deep dive into the project, along with a comprehensive approach and systematic approach, allowed us to significantly improve not only the advertising performance of the account without increasing the advertising budget, but also double the client’s profit from orders generated by advertising traffic.