Question 1

What is the minimum budget for targeted advertising?

Accepted Answer

The minimum budget can vary depending on the platform and campaign goals. For example, for Facebook and Instagram you can start with 500 rubles per day, while for more competitive platforms such as Google Ads, an initial budget of 1,000 rubles per day is recommended.

Question 2

Как управлять бюджетом во время рекламной кампании и корректировать стратегию?

Accepted Answer

Effective budget management involves monitoring results in real time and adjusting strategy based on the data. It is important to set clear KPIs, conduct A/B testing and adapt targeting to maximize ROI. Regularly analyze the effectiveness of keywords and creatives, and don't be afraid to abandon elements that aren't working.

Question 3

How much does it cost to advertise in VK?

Accepted Answer

The cost of advertising in VKontakte depends on the chosen audience, time of placement and ad format. The average CPC (cost per click) can vary from 2 to 10 rubles, while the CPM (cost per thousand impressions) is usually within 150-300 rubles.

Question 4

What are the pros of targeted advertising?

Accepted Answer

Targeted advertising allows you to fine-tune your audience, reaching potential customers by interests, demographics, behavioral factors and geographic location. This improves advertising effectiveness, reduces customer acquisition costs and increases conversion rates.

Question 5

What budget is needed for advertising on Telegram?

Accepted Answer

For advertising on Telegram, the budget depends on the chosen channel or bot for advertising. Advertising in popular thematic channels can cost from 10,000 to 100,000 rubles per post, depending on the audience of the channel. You should start by analyzing the target audience and the expected return on advertising.

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