How much does targeted advertising on Telegram cost: placement methods and prices

Features of advertising on Telegram

Advertising on Telegram has unique characteristics that distinguish it from advertising on other social networks and messengers. One of the main features is high audience engagement. Telegram users actively interact with content, which allows for higher click-through and conversion rates.

The main advertising formats on Telegram include advertising in channels, chats, and bots. Each of these formats has its own advantages. Advertising in channels allows you to reach a wide audience thanks to large subscriptions, advertising in chats is suitable for more personal interaction, and advertising in bots allows you to create interactive campaigns with a high level of engagement.

Targeted advertising on Telegram can be configured according to various parameters, such as geographical location, interests, and user behaviour. This allows you to precisely target the right audience and maximise the effectiveness of your advertising.

One of the key features of Telegram is the absence of intrusive advertising. Users are not overwhelmed with advertising messages, which makes advertising in this messenger more acceptable and less annoying.

Anna Zhirina

Telegram offers unique opportunities for businesses thanks to its audience, which values high-quality content and a high degree of confidentiality.

Thus, advertising on Telegram is an effective tool for achieving marketing goals with minimal costs and a high level of audience engagement.

Advertising on Telegram has several features that distinguish it from advertising on other social networks and messengers:

• Targeting: Telegram allows you to set up precise targeting based on interests, geography, age, and other criteria. This allows you to deliver ads only to your target audience.
• No third-party advertising: Telegram does not feature third-party advertising, which makes ads more visible to users.
• Bot creation: Telegram allows you to create bots that can be used for advertising, for example, to automate responses to user questions or conduct surveys.
• Contact details: Contact details and buttons for contacting the company can be added to ads in Telegram, which simplifies interaction with potential customers.
• Advertising in channels: Telegram offers the ability to place ads in popular channels, where they will be visible to a large number of users.
• Transparency and security: Telegram protects user data, making advertising more transparent and secure.

These features make advertising on Telegram attractive to many companies, especially those seeking precise targeting and interaction with their audience via the messenger.

Pros and cons of advertising on Telegram

Advertising on Telegram is an interesting tool with its own strengths and weaknesses that should be considered when planning a campaign. Let’s take a closer look at the key points.

Advantages:

1. High audience engagement. Telegram users actively interact with content, which leads to increased click-through and conversion rates.
2. Less competition. Unlike other social networks, advertising on Telegram is not as crowded, which makes it easier to attract users’ attention.
3. Flexibility in targeting settings. Telegram makes it easy to set up ads based on various criteria, from geography to audience interests and behaviour, which helps you reach your target users more accurately.
4. Interactive capabilities. Advertising through bots allows you to create engaging campaigns, including quizzes, polls, and other formats that increase user interaction.
5. Direct communication with customers. Telegram provides the opportunity for direct dialogue with your audience through chats, which helps build trust and loyalty to your brand.

Disadvantages:

1. Limited reach. Although Telegram’s popularity is growing, its audience is not yet as large as that of giants like Facebook or Instagram.
2. Difficulties in evaluating effectiveness. Telegram provides fewer analytical tools, making it difficult to measure the success of advertising campaigns.
3. Lack of visual content. Advertising on Telegram does not allow the use of images and videos, which can be an obstacle for products and services where visualisation plays a key role.
4. Risk of blocking. Violating community rules can lead to channels or bots being blocked, which carries the risk of losing audience and investment.

Advertising on Telegram requires careful planning and analysis, but with the right approach, it can be a powerful tool for attracting customers and strengthening your brand.

Types and cost of advertising on Telegram

Advertising on Telegram can take various forms, each with its own cost and characteristics. Let’s take a look at the main types of advertising and their price categories.

Cost of Telegram Ads

The minimum budget for Telegram Ads starts at €2,070, including the service fee for replenishing your account and VAT.

The cost of 1,000 impressions starts at €2, which is the minimum rate. For this money, the system automatically finds channels with similar topics and an audience of over 1,000 users and launches ads on them. Such ads are marked with the word ‘Sponsored’. It is important to note that the owners of the channels where the ads appear do not receive payment and cannot influence their appearance.

Cost of advertising through Telegram Ads intermediaries

The cost of targeted advertising on Telegram through intermediaries can vary significantly depending on the agency chosen and the level of services. Intermediaries usually offer more flexible terms compared to the official Telegram Ads system.

The main costs include:

• Intermediary commission. This is usually between 10% and 30% of the campaign budget.
• Selection of channels for advertising placement.
• Additional services. Creation of creatives, audience analysis.

Thus, the cost of targeting in Telegram through intermediaries allows you to tailor advertising campaigns to specific business needs, but requires additional investment.

Cost of advertising on channels (native advertising)

The cost of native advertising on Telegram channels depends on the channel’s popularity, its audience, and its subject matter. On average, the price for placing an advertising post can vary from 5,000 to several hundred thousand rubles.

The main factors affecting the cost are:

• Number of subscribers. The more subscribers, the higher the price.
• Audience activity. A high level of engagement increases the cost of advertising.
• Channel theme. Popular and highly specialised topics may cost more.

Thus, targeting in Telegram can be relatively inexpensive for small businesses, but the price can increase significantly for large and popular channels with an active audience.

The cost of promotion on Telegram via bots

Promotion on Telegram via bots is one of the most effective ways to interact with your audience. The cost of such advertising depends on the bot’s functionality, the complexity of its development, and the level of personalisation.

The main costs include:

• Bot development and configuration. The cost starts at 20,000 roubles and can reach several hundred thousand roubles depending on the complexity and functionality.
• Message delivery. The price varies from 1 to 5 roubles per message depending on the volume and target audience.
• Additional services. Personalisation, CRM integration, and analytics can increase overall costs.

Thus, targeting in Telegram, the cost of which depends on many factors, can become a powerful tool for promoting your business through bots.

How much does it cost to advertise in Telegram in Yandex Direct

Advertising in Telegram via Yandex Direct allows you to effectively attract an audience using powerful targeting tools. The cost of such advertising depends on a number of factors, including campaign settings and target audience.

The main costs include:

• Cost per click (CPC). Depending on the competitiveness of the niche, the price per click can vary from … .
• Minimum budget. To effectively launch an advertising campaign, it is recommended to allocate a minimum of 150 dollars.
• Yandex Direct commission. Yandex Direct takes a commission for managing advertising campaigns, which can range from 10% to 20% of the budget.
• Additional services. Analysis and optimization of campaigns, creation of creatives and testing of different ad formats can add to the total costs.

Thus, targeting in telegram the cost of which is determined by many factors, through Yandex Direct can be flexible and adapted to the specific needs of the business. Using Yandex Direct for advertising in Telegram allows you to precisely target ads to the right audience, ensuring high efficiency and cost-effectiveness of campaigns.

Tools for analysing effectiveness

Analysing the effectiveness of advertising campaigns on Telegram plays a key role in optimising costs and increasing profitability. There are many tools that can help you track and evaluate the results of your marketing efforts.

The main tools for analysing effectiveness:

• Telegram Analytics are specialised services that provide detailed data on channel and bot activity. With their help, you can easily track the number of subscribers, their level of engagement, activity, and the effectiveness of advertising posts. Examples of such services include Combot and TGStat.
• Google Analytics provides the ability to integrate with Telegram through the use of UTM tags. This allows you to track traffic, conversions, and the behaviour of users coming from Telegram, providing a deeper understanding of the effectiveness of your advertising campaign.
• Yandex Metrica also supports tracking clicks and conversions through UTM tags, and provides detailed data on user behaviour on your website. This makes it a useful tool for analysing the audience coming from Telegram.
• CRM systems such as AmoCRM or Bitrix24 allow you to integrate Telegram to track the entire customer journey from initial contact to completion of the transaction. This helps you assess how effectively Telegram advertising converts potential customers into actual sales.
• Telegram’s built-in analytics tools also play an important role. Channel and bot administrators can use them to track view statistics, clicks, and audience engagement levels, which simplifies content and advertising campaign management.

Additional analysis methods:

• A/B testing. Allows you to compare the effectiveness of different advertising messages and formats, helping you choose the most successful strategies.
• Surveys and feedback. Conducting surveys among subscribers helps you understand how they perceive your content and advertising, as well as identify areas for improvement.

Anna Zhirina

Using a comprehensive approach to analysis allows you to get the most complete picture of the effectiveness of advertising campaigns and make the necessary adjustments in a timely manner.

Thus, the right choice of performance analysis tools will help you maximise the potential of advertising on Telegram and achieve the best results.

How to optimise your advertising budget: tips

Optimising your advertising budget on Telegram can significantly increase the effectiveness of your advertising campaigns and achieve better results at minimal cost. There are several strategies and recommendations that will help you use your funds wisely and maximise your return on investment.

• Define your target audience. Understanding who your audience is is the key to success in advertising. The better you understand the interests and needs of your potential customers, the easier it is to create accurate and relevant ads. This not only increases the chances of attracting interested users, but also helps reduce costs for non-targeted impressions.
• Use A/B testing. Experiment with different advertising materials — headlines, images, texts. A/B testing allows you to identify which creatives work best. This helps you avoid unnecessary costs for less effective ads and increase the profitability of your campaign.
• Set up UTM tags. Use UTM tags to accurately track where your traffic is coming from and which sources are bringing in more conversions. This will help you understand which advertising channels and campaigns are most effective and allocate your budget wisely.
• Invest in quality content. Good content is the engine of successful advertising. If your ads are attractive and interesting to users, they will be more likely to click on them and interact with your brand. This can reduce your cost per click (CPC) and increase the overall effectiveness of your advertising campaign.
• Automate processes. Use automation tools such as messaging bots and CRM systems to simplify the management of advertising campaigns. This saves time and resources, allowing you to focus on other important tasks and ultimately improve results.
• Keep track of analytics. Constant monitoring and analysis of key performance indicators (KPIs) allows you to quickly adjust your strategy. Analytics tools such as Google Analytics, Yandex Metrica, and specialised services for Telegram will help you understand exactly what is working and what needs improvement.
• Manage bids flexibly. Automatic bid management strategies can significantly improve the distribution of your advertising budget. Such strategies allow you to increase bids for effective ads and reduce them for those that bring fewer results.
• Collaborate with influencers. Working with bloggers and opinion leaders can significantly expand your reach and increase engagement. This is often a more cost-effective option than traditional advertising, especially if the influencer has a loyal and active audience.

By following these tips, you can use your advertising budget more efficiently on Telegram and achieve better results at a lower cost.

The cost of setting up Telegram advertising: freelancers and agencies

The cost of setting up targeted advertising on Telegram can vary significantly depending on whether you work with a freelancer or an agency. Both options have their advantages and disadvantages, and the choice depends on your specific needs and budget.

How much does targeted advertising on Telegram cost through freelancers:

• Low cost. Working with freelancers is often cheaper than working with agencies, as they do not have overhead costs for office space and staff.
• Freelancers can be more flexible in terms of deadlines and terms of cooperation.
• Individual approach. Freelancers can offer a more personalised approach to your project.

However, freelancers may have less experience or limited resources, which can affect the quality of their work.

How much does targeted advertising on Telegram cost through agencies:

• Agencies often have more experience and resources to run effective advertising campaigns.
• Comprehensive services. Agencies can offer a full range of services, including analytics, creative solutions, and strategic planning.
• Working with an agency provides a higher level of accountability and reliability.

Nevertheless, agency services are usually more expensive compared to working with freelancers.

The cost of setting up targeted advertising on Telegram can vary significantly depending on whether you choose freelancers or agencies. If you have a limited budget and want more flexible terms, freelancers can be an excellent choice. If you need professionalism and a full range of services, agencies offer a reliable solution, albeit at a higher price.

Regardless of your choice, it is important to consider your goals and capabilities in order to make the most effective use of your advertising budget. If you are looking for high-quality targeted advertising setup in Telegram, take a look at our service and contact us for a free consultation and evaluation of your project. We will help you achieve the best results at minimal cost.

FAQ

1. How much does targeted advertising cost on Telegram?
   The cost of targeted advertising on Telegram varies depending on several factors, including the audience, channel theme, and ad format. The average price per post can start from $5.50 and go up to several hundred dollars.
2. What is the most effective advertising format on Telegram?
   The most effective advertising formats on Telegram include sponsored posts in channels, ads in group chats, and bot-based advertising. The best choice depends on your campaign goals and target audience.
3. Why can advertising costs vary significantly?
   Advertising costs on Telegram depend on a channel’s popularity, niche, audience size, and user engagement level. Larger and more active channels usually require a higher advertising budget.
4. Are there any restrictions on advertising in Telegram?
   Telegram enforces certain content rules for advertising. Violating these rules can result in the blocking of a channel or bot.
5. What happens to advertising projects on the platform if the resource owner is arrested?
   Recent events related to the arrest of Pavel Durov have raised concerns about the future of advertising projects on the platform. In such cases, advertisers may face delays in campaign execution or changes in advertising policies. It’s recommended to stay updated and maintain contact with the platform administration for current information.
6. How to choose the right channel for advertising?
   Choosing the right channel depends on your target audience, the theme, and the ad format. It’s recommended to analyze channels based on their audience, engagement rate, and reputation to select the most suitable platform.