Uni Dent

Dental clinic. Dental implantation

A 3.1-fold or 68% decrease in cost per acquisition (CPA).

Achieving a lower CPA was made possible by regularly optimizing bids — increasing bids for conversion keywords and decreasing bids for ineffective queries. A thorough cleaning of campaigns from non-targeted traffic was also carried out, including the addition of negative phrases, and the captcha function was enabled to prevent fraudulent clicks. Retargeting was actively used, and master campaigns were launched with constant monitoring and relaunching. Thanks to this, it was possible not only to reduce the cost of an application, but also to increase the efficiency of advertising by more than three times, while the budget increased.

The number of applications for implantation has increased by 7 times

To increase the number of applications, new campaigns were launched on several platforms and accounts to avoid traffic clumping and increase coverage. Various ad formats were tested, including search campaigns, manual service feed campaigns, smart campaigns, and dynamic search. Additionally, multiple landing pages were used to identify the most conversion-friendly one. Despite the challenges of scaling, the optimization of advertising strategies and the expansion of semantics resulted in a 7-fold increase in the number of applications.

Improved application qualification (conversion quality improved by 25%)

Regular cleaning of campaigns from irrelevant sites and negative phrases, setting up anti-fraud measures, feedback from the manager, and adjusting the semantic core based on geotargeting and competitive query analysis helped to improve the quality of applications. Using retargeting in the PPC network and launching campaigns for informational queries with useful articles allowed us to attract a more informed audience. This led to an increase in the proportion of qualified applications.

Increased return on advertising investment (ROI improved by 40%)

Thanks to the decrease in CPA and the increase in the number of applications, while simultaneously improving the quality of conversions, the advertising began to bring greater returns. Constant analysis of results, timely adjustments of rates and campaign structure, as well as experiments with new formats and display strategies (including display on Yandex maps) allowed to increase the return on investment by 40%.

A comprehensive approach to project management — including in-depth analysis, hypothesis formation and testing, as well as step-by-step implementation of changes — allowed not only to significantly reduce the cost of an application and increase their number, but also to improve the quality of leads and the profitability of advertising. As a result, the campaigns became effective and ready for scaling.