Derzhi Volnu

A strategy was developed to organically attract audiences through external channels with high engagement. One of the key tools was a channel on Yandex Zen, where articles and videos relevant to the target audience are regularly published.

The growth of the Zen channel led to a significant increase in brand awareness and trust, which resulted in a powerful influx of traffic to the main website. As a result, search traffic doubled in just six months.

A thorough audit and analysis of the semantic core was conducted, and both the commercial and informational pages of the website were optimised. The current content on the website was also updated.
This allowed the website to rank higher for priority keywords in Google search results and increase the share of traffic from search engines.

Systematic external optimisation and link building were carried out by placing links on third-party resources and relevant platforms, as well as through crowd marketing. In addition, work was carried out with the Zen platform, which led to an increase in activity and publications.

The increase in link mass not only strengthened the domain’s authority in the eyes of search engines, but also had a positive effect on the overall visibility of the site.

Conversion growth of 1433% per month over six months: We achieved significant conversion growth thanks to a comprehensive strategy and internal campaign optimisation from month to month. This resulted in a 1433% increase in macro conversions thanks to a comprehensive and focused strategy.

This result was achieved through thorough testing of advertising campaigns in Search and Display. We analysed the relevance of landing pages to the offer, which made it possible to increase traffic without compromising its quality (maintaining a low bounce rate) and without increasing conversion costs (CPA).

We achieved a reduction in lead cost by more than half (50%) and increased total traffic by more than 41%, all thanks to comprehensive optimisation of advertising campaigns. This was achieved through targeted improvements to targeting, effective use of keywords, and ongoing work with promotions and seasonal offers, which directly led to a significant reduction in the cost of acquiring new customers.