hh.ru

A twofold increase in organic traffic over 12 months

Comprehensive on-page and technical SEO optimisation was carried out: critical errors were rectified, the site architecture was improved, loading times were accelerated, and meta tags and internal linking were refined. As a result of fixing technical errors and optimising the structure, the site began to be fully indexed and is demonstrating steady growth in organic traffic.

Rankings rose to the top position for key high-frequency queries

Work on semantics and content: creation of landing pages for commercial clusters and launch of a blog for informational queries. The site has taken leading positions in Google and Yandex for key phrases such as ‘career consultant’ thanks to broad coverage of the demand funnel.

Increase in the number of keywords in the top 10: +40%

Regular technical and SEO optimisation. Creating new landing pages for new query clusters helped increase visibility and rankings for key queries to the top of search engines.

213% increase in key goal completions

Thanks to the growth in organic traffic and work on UX/UA, the number of conversions increased by 13%, and the number of goal completions by 213%

A 35% increase in goal achievement over 4 months

A 35% increase in conversions over 4 months: We achieved a significant rise in conversions thanks to a comprehensive and focused strategy, as well as monthly internal campaign optimisation.

Strategic management of bids and campaign types: We compiled a semantic core, breaking it down into separate segments, and applied a strategy of cloning Campaign Masters, supplementing them with search campaigns. This enabled us to maximise our reach to the target audience and capture all available search traffic.

Ad and creative relevance: All advertising materials were developed with current offers and engaging creatives in mind, which significantly increased their click-through rate and conversion rate.

Advanced audience targeting: For more precise targeting, we actively utilised lookalike audiences based on data from the CRM and goals from Yandex Metrics. This enabled us to identify the most interested users.

Detailed metrics analysis to reduce costs: We regularly analysed ad click-through rates (CTR) and tracked bounce rates. This data helped us optimise advertising campaigns, which ultimately contributed to a reduction in cost per click (CPC) and an increase in the overall return on advertising investment.

50% reduction in conversion cost

This result was achieved through rigorous testing of advertising campaigns in Search and Campaign Managers. We developed a strategy that enables Campaign Managers to effectively manage advertising campaigns in Search, driving an increase in conversions whilst simultaneously reducing advertising budget costs.

A 2.5-fold reduction in advertising costs whilst increasing the number of leads

We managed to achieve a significant reduction in advertising costs whilst maintaining a steady flow of leads, thanks to a comprehensive approach to optimising advertising campaigns. We carefully analysed the performance metrics of various advertising combinations, identified the most effective ones, and focused the budget specifically on them. At the same time, we promptly deactivated unprofitable channels, which allowed us to eliminate unnecessary expenditure and improve the overall ROI.