Medline

The result was achieved through comprehensive SEO optimisation, including improvements to the internal structure of the website, content management and link building, which led to a significant increase in organic traffic.

Thanks to active efforts to increase the number of high-quality backlinks and improve rankings for key queries, the website’s visibility in search engines has increased significantly.

Conversion was improved by optimising the user interface, enhancing the user experience on the website, and adapting pages to the target audience, which contributed to an increase in targeted actions on the website.

We were able to reduce the cost per lead by optimising advertising campaigns, improving targeting and working effectively with keywords, which led to a reduction in customer acquisition costs.

We optimised targeting by segmenting areas of work based on the popularity and seasonality of the services provided. This allowed us to allocate the advertising budget effectively and attract the most relevant and interested audience to the website.

By segmenting search queries, monitoring in real time, and optimising texts and banners, we increased the number of key actions from advertising traffic.

This was made possible by deeply segmenting search queries, finding the most effective type of campaigns, and optimising campaign strategies for each area of service provided.

Thanks to a comprehensive approach and the use of all available advertising channels, brand awareness and recognition, retargeting campaigns have significantly improved LTV.