Corporate website development: how to create a working tool for your business

Introduction: why a corporate website is not just a website

In today’s digital space, a corporate website is no longer just an online business card with contact details and a brief description of the company. It has become a full-fledged business tool that solves communication, marketing, HR, sales and reputation positioning tasks.

For customers, a website is their first impression of a brand. For partners, it is confirmation of reliability. For employees, it is a source of information and corporate culture. For search engines, it is a set of structured data that affects ranking and indexability.

Creating a corporate website is not a template-based approach. It is strategic work in which structure, brand, UX design, content, and integration with internal company processes are important.

That is why we recommend starting development with a clear understanding of the goals, audience, and business objectives — and only then moving on to prototypes and design. Without this, the website risks remaining an expensive but useless solution.

The tasks of a corporate website

A corporate website is not just an information platform, but a tool for solving specific business tasks. The specific set of tasks depends on the company’s field of activity, but the basis is always the same — building trust and communication.

Key tasks:

• Company presentation: introduction to the history, mission, team, and partners.
• Increasing trust: through case studies, reviews, photos, and transparent information.
• Attracting customers: collecting applications, generating leads, contact forms, quizzes.
• Strengthening the brand: visual and conceptual representation of the company’s values.
• Supporting sales and offline communications: presentations, documents, catalogues.
• Working with partners and investors: specifications, tenders, reporting.
• Human resources (HR) support: posting job vacancies, describing corporate culture.
• Reputation support (PR): publications, news, participation in events.

Mention: such tasks are effectively solved with a comprehensive approach, including branding, design, and SEO.

Corporate website functions

Functions are practical implementations of tasks. In other words, what exactly should the website do to benefit the business?

Main functions

• Informational

Publishing up-to-date information about the company, services, projects, details, and documents.

• Image

Forming a visual image, values, and corporate style.

• Communication

Quick communication with departments, forming requests, callbacks, online chat.

• Marketing

Lead generation, funnel tracking, interaction with advertising channels.

• HR functions

Career section, response forms, integration with HeadHunter, description of company life.

• PR and reputation tasks

Press about us section, participation in events, case studies, awards.

Note: the visual implementation of these functions depends on competent design and UX engineering.

Website Functions from the Perspective of Different Audiences

How does a corporate website differ from other types of websites?

Corporate websites are often confused with business cards or online stores. However, their objectives and architecture require a different approach — one that is more in-depth, systematic, and focused on a multi-layered audience.

Difference from a business card website

• A business card is 1–5 pages with basic information.
• A corporate website is a multi-level structure with dozens of sections.
• Business cards often lack analytics, SEO, and updated content.
• Corporate websites feature news, case studies, integrations, forms, and filters.

Difference from an online store

• An online store is aimed at instant transactions.
• A corporate website builds long-term trust.
• Store = catalogue + shopping cart.
• Corporate website = reputation + information + B2B interaction.

Features of creating a corporate website

Designing a corporate website requires attention to detail and a balance between visuals, content and functionality. It is not a template landing page, but an architecture that will be used by different departments and target groups.

Important considerations:

• Multi-level navigation
• Compliance with corporate identity
• Abundance of text and media content
• Integration with internal services (CRM, HR systems)
• Reliability and security (https, backups, data protection)
• Adaptability and accessibility
• Monitoring the relevance of information

Note: we create turnkey corporate websites, taking into account business goals, brand and UX behaviour.

Stages of corporate website development

Each stage is critically important — skipping a step leads to losses after launch. Here is what the full cycle looks like:

• Data collection, briefing, task setting
• Market and target audience analysis, competitor audit
• Designing the structure, navigation and logic
• Page prototyping (wireframes)
• UI/UX design, visual concept
• Layout and adaptation for devices
• Programming and CMS (Bitrix, WordPress, Tilda, etc.)
• Integration with CRM, analytics, API
• Testing: UX, speed, adaptability
• Launch + maintenance + support

Note: our team manages the project at every stage — from idea to launch and SEO promotion, website support and SEO.

Mistakes in corporate website development

Even with a good design and logo, a website may not work for your business. Below are the main mistakes we often fix after a ‘quick launch.’

Typical mistakes:

• Unclear purpose: the website ‘just exists’ but does not solve specific tasks
• Overly complicated structure: it is difficult for users to find the section they need
• Lack of responsiveness: inconvenient to use on mobile devices
• Lack of content: no case studies, reviews, or service details
• No SEO foundation: without optimisation, the website is not visible in search results
• Ignoring analytics: no tracking of user behaviour
• Outdated information: forgotten promotions, old photos, ‘dead’ sections

Note: we audit corporate websites to eliminate weaknesses before or after launch.

SEO promotion of a corporate website

Myth: ‘If it’s not an online store, then SEO is not necessary.’

Fact: Most customers and partners still search on Google and Yandex.

SEO basics for a corporate website:

• Selection of key queries for the niche (including geo-queries)
• Registration of Title, Description, H1–H3 on all pages
• Creation of unique content: ‘About the company’ pages, services, case studies
• Micro-markup configuration (Schema.org)
• Loading speed optimisation and mobile adaptation
• Creation of a blog, news, articles
• Internal linking

Note: order SEO promotion for your corporate website — it helps your business to be visible and understandable in search results.

Case studies: our corporate website development projects

Case study 1: training centre (B2B and B2C segment)

Task: to increase trust in the educational organisation, improve the visual perception of the website, and prepare a platform for corporate training and government orders.

What we did: redesigned the website, built an SEO structure for training areas, added an online course catalogue, implemented a block with licences and certificates, and added news and articles.

Result: 180% increase in training requests, 4 contracts signed with corporate clients through the website.

Case 2: Software for a PC club (B2B segment)

Task: Automate the club’s operations, simplify customer management, and increase visitor traffic.

What we did: Implemented a CRM system, set up time and payment tracking, and connected marketing tools to retain and attract customers.

Result: 150% increase in new visits, connection of 10 new clubs in Russia and Kazakhstan.

Case 3: Financial consulting company in the UAE (B2B segment)

Task: To establish the company’s expert image on the Internet, attract a target audience from the UAE, and increase the number of enquiries from corporate clients.

What we did: developed a website with an emphasis on business style and trust, worked out the structure for key areas (audit, financial consulting, business support), implemented SEO optimisation, set up contextual advertising in Google Ads and local targeted advertising in the UAE.

Result: a 130% increase in requests for consultations, reaching the top 10 in Google for key queries in the region, an increase in corporate enquiries and audit requests from new clients.

Integrating your corporate website with marketing

A modern corporate website should not only be attractive and informative, but also integrated into the company’s marketing system. It works more effectively when linked to advertising, analytics and CRM.

What does integration include?

• CRM — automation of requests, lead segmentation, reporting
• Contextual and targeted advertising — landing pages, UTM tags
• Email marketing — subscription, capture forms, notifications
• Analytics — Google Analytics, Yandex.Metrica, goals, click maps
• Retargeting — user return via banners and social networks
• Messengers and chats — communication with managers directly from the website

Note: we set up a complete internet marketing system around the corporate website.

How much does it cost to develop a corporate website?

The cost varies greatly — from a basic website to a large-scale solution with dozens of sections and integrations.

What determines the price:

• Number of pages and level of structure
• Availability of prototypes, multilingualism, interactivity
• Integrations with CRM, external systems
• Content volume, copywriting, SEO
• Level of design, brand adaptation
• Maintenance and support

Estimated Price Ranges for Website Development

Note: You can request a custom quote tailored to your company’s specific goals and requirements.

Conclusion: a corporate website is an asset, not just a website

Developing a corporate website is a strategic task that requires not template solutions, but an understanding of the business, goals and needs of different audiences.

Such a website should:

• Solve specific tasks: sales, trust, automation
• Reflect the brand, be adaptive and functional
• Be integrated into marketing and deliver measurable results

If you want a website that will work for your business, leave a request for a consultation. We will offer a solution that takes into account UX, SEO, and your company’s goals.

FAQ

1. Why does a business need a corporate website if it already has social media and messengers?
    Social media is a supplementary channel. A corporate website is an official, fully controlled platform that builds trust, simplifies communication, and improves search visibility.
2. How is a corporate website different from an online store?
    An online store focuses on direct sales and shopping cart functionality. A corporate website is about reputation, trust, partnerships, and presenting the company’s values and services.
3. How many pages should a corporate website have?
    Typically 10–30 sections, such as: About Us, Services, Case Studies, Contacts, News, Careers, Testimonials, Press Center, etc. The volume depends on your goals and audience.
4. Is SEO necessary for a corporate website?
    Yes. Without SEO, your site won’t appear in search results, which means no leads and little reputational value. SEO isn’t just for e-commerce—it’s essential for any visibility online.
5. Can a corporate website be built on Tilda or WordPress?
    Yes. With a solid structure and proper customization, both platforms are suitable. For more complex projects, we recommend 1C-Bitrix or custom development solutions.
6. How much does a full-service corporate website cost?
    Basic versions start at around ~$429. More advanced projects with SEO, custom design, integrations, and strategy typically start from ~$4,290.
7. How long does development take?
    On average, between 3 to 8 weeks, depending on the number of pages, design complexity, content readiness, and the speed of feedback and approvals.