How to know website traffic: top 9 tools for analysis

What is website traffic?

Website traffic is one of the main indicators that determine its popularity and effectiveness. This is the number of visits that the site receives for a certain period of time. By analysing this indicator, you can understand how interesting and useful your site is for the target audience, as well as what marketing and SEO strategies are most effective.

In order to find out the traffic of the site, you need to use specialised services and analytics tools. This will not only allow you to get the total number of visits, but also to analyse the behavioural factors of visitors: where they came from, what pages they viewed, how much time they spent on the site, etc.

The main aspects of analysing website traffic include:

• Traffic sources: where visitors come from (search engines, social networks, direct visits, etc.).
• Visitor behaviour: what pages they view, time on site, bounce rate.
• Demographics: geographic location of visitors, devices they are visiting from, age, gender.

Understanding these parameters will allow you to effectively optimise your site, improve user experience and, as a result, increase traffic.

Criteria for selecting analysis tools

When choosing a tool to analyze traffic and SEO metrics, it is important to consider several key factors. They will help you find the most appropriate service depending on your goals, budget, and level of expertise.

1.Functionality

• Think about what tasks you plan to perform with the tool: traffic analysis, semantics collection, link profile evaluation, competitor audit or technical site audit.
• Make sure that the service provides the necessary reports and metrics.

2.Data accuracy level

• The reliability of a tool depends on the database it uses. Choose services with a proven track record, such as Ahrefs, Similarweb or Google Analytics.
• For competitor analysis, it is important that the tool provides the most relevant and detailed data.

3.Interface and usability

• The simplicity of the interface is especially important for novice users.
• The availability of ready-made report templates and data visualization speeds up the analysis process.

4.integrations

• Check if the tool supports integration with other systems such as CRM, Google Ads, Yandex.Direct or reporting automation platforms.
• Integration allows you to automate the analysis process and reduce manual work.

5.Cost and availability

• Choose a tool that fits your budget. Some services, such as Google Analytics, provide basic functionality for free.
• Compare pricing and rate terms. Many tools offer trial periods, allowing you to test them before purchasing.

6.Support and training materials

• Having technical support or a knowledge base makes it easier to use a tool, especially if questions arise.
• Video tutorials, guides and webinars can help you learn the service faster.

7.Reports and visualization

• The ability to create visual reports comes in handy for presenting data to clients or a team.
• Pay attention to the availability of customization of graphs, charts and tables.

Additional parameters of traffic analysis

Website traffic analysis is not just measuring the number of visitors, but also studying their behavior, traffic quality and the effectiveness of sources. In order to evaluate the attendance of a website, it is necessary to take into account various metrics that will help to determine the weak and strong sides of the resource.

What metrics are important when analyzing traffic?

When checking site traffic, it is important to analyze not only the total number of users, but also their behavior, engagement and sources of transitions.

How to choose the right parameters of analysis?

• Determine the real number of unique users
• Check the depth of page views and average time on the site
• Evaluate bounce rate and its impact on conversion rate
• Analyze traffic sources: SEO, social networks, referral links.

Each indicator will show different aspects of the audience’s interaction with the site and will help you make the right decisions to improve it.

Unique visitors vs. page views

What is the difference between unique visitors and page views?

• Unique visitors – the number of users who visited the site during a certain period.
• Pageviews – the total number of pages downloaded, including repeat views.

What do these metrics show?

• If the number of page views is higher than the number of unique users, it may indicate high audience engagement.
• If the site is getting low page views, perhaps the navigation needs to be improved or more interesting content needs to be offered.

Example: If a unique visitor came to a site once, that’s one visit, but if they viewed five pages, the reports will show five page views.

How do you verify this data?

• Google Analytics and Yandex.Metrica allow you to measure website traffic and see the difference between unique users and page views.

Average time on site and depth of browsing

Why is it important to track average time on site?

• The longer users stay on a site, the higher their interest.
• Average time on site shows how useful the content is.

Browsing depth – what is it?

• Browsing depth is the average number of pages users view per visit.
• The higher the browsing depth, the better the audience engagement.
• If the indicator is low, it is worth checking the usability of the site and the quality of content.

Example:

• If the browsing depth is 1,2, it means that the user hardly moves to other pages.
• If the browsing depth is 3-4, it is a good indicator of interaction with the content.

How to check this data?

• Google Analytics allows you to analyze browsing depth and average time on site.
• Metric also shows audience engagement metrics.

Bounce rate and its impact on SEO

What is bounce rate?

• Bounce rate is the proportion of users who left the site after viewing one page.
• A high bounce rate can have a negative impact on search engine positions.

Reasons for high bounce rate:

• Slow loading pages – users don’t want to wait and leave.
• Poor content quality – if the information does not meet expectations, people close the site.
• Poor mobile version – if the site is not displayed correctly, it reduces engagement.

How can you reduce your bounce rate?

• Improve the loading speed of the site.
• Optimize content for search queries.
• Improve the design and usability of the site.

Where to see the bounce rate?

• In Yandex.Metrics and Google Analytics you can find out the average bounce rate for different traffic sources.

How to determine the sources of traffic?

• Organic traffic – these are users who came from search engines (Google, Yandex).
• Referral traffic – clicks on links from other sites.
• Paid traffic – users who came by advertising (Google Ads, Yandex.Direct).
• Social traffic – visitors who came from social networks (Facebook, Instagram, VKontakte, Telegram).

How to analyze traffic sources?

• Identifying traffic channels helps you understand which source attracts the most users.
• You can find out which social networks work better for content promotion.

Example: If the majority of traffic comes from social networks, it means that you should increase activity on these platforms.

How to check traffic sources?

• Google Analytics shows a breakdown by traffic channel.
• Metrica allows you to see the sources of traffic in Yandex and their contribution to site traffic.

How to check your website traffic

To see your website traffic, use web analytics services such as Google Analytics or Yandex.Metrica. They will provide detailed statistics on traffic and user behavior.

Yandex.Metrica

Yandex.Metrica is a powerful web analytics tool from Yandex that allows website owners to deeply analyze traffic and visitor behavior of their resources. With the help of Yandex.Metrica you can not only find out the total number of visits to your site, but also get detailed information about users’ actions within the site, their demographics, traffic sources and much more.

The main features of Yandex.Metrics include:

• Traffic analysis: studying traffic sources, their effectiveness, and their contribution to overall site traffic.
• Tracking visitor behavior: analysis of pages visited by users, time spent on the site, and actions performed on pages.
• Demographic analytics: information about the age, gender, and geographic location of visitors.
• Data visualization: create customizable reports and dashboards to visualize statistics.
• Conversion tracking: setting up goals to measure the effectiveness of advertising campaigns and take measures to optimize your marketing strategy.

Using Yandex.Metrics will help you better understand your audience, improve the user experience on your website and, as a result, increase the effectiveness of your online presence.

Website: https://metrika.yandex.ru/
Cost: free of charge

Google Analytics

Google Analytics is one of the most popular and powerful web analytics tools in the world, provided by Google. It allows users to collect, analyze and interpret their website traffic data to help understand visitor behavior and the effectiveness of marketing campaigns. Google Analytics offers in-depth analytical capabilities ranging from basic traffic analysis to sophisticated behavioral and conversion studies.

Here are some of the key features of Google Analytics:

• Traffic and traffic sources: analyzing where visitors are coming from, including search engines, social media, direct leads, and links from other sites.
• User Behavior: examining which pages visitors view, how long they spend on the site, and what actions they take.
• Conversions: tracking the achievement of established goals and the effectiveness of advertising campaigns.
• Mobile analytics: analyzing the use of the site from mobile devices.
• Custom reports and segmentation: creating customized reports to analyze specific aspects of traffic or user behavior.

Website: https://analytics.google.com/analytics/web/
Cost: free (there is also a paid extended version, which costs from $100,000 per year, but it is useful only for large businesses)

Open Web Analytics

Open Web Analytics (OWA) is an open source and free web analytics tool that provides the ability to collect and analyze website traffic data, similar to Google Analytics and Yandex.Metrics. However, it is distinguished by its open source code, which allows users to customize and extend functionality to meet their unique needs.

Key features of Open Web Analytics include:

• Visitor Tracking: find out who is visiting your site, where they came from, and how they interact with content.
• Heatmaps: visualize page clicks, allowing you to see which elements attract the most attention.
• Detailed behavioral analysis: learning how long and on which pages visitors linger and what actions they take.
• Flexible customization: thanks to the open source code, users can adapt the analytics system to the specifics of their site.

OWA is offered on the official website, where it can be downloaded and installed on your web server. This makes OWA a great choice for those looking for deep integration of analytics into their website with the ability to fully customize.

Website: https://www.openwebanalytics.com/
Cost: free

How to assess the quality of traffic?

Not all website visitors are equally useful for business. It is important not only to attract traffic, but also to analyze its quality. If engagement rates are low, it may indicate incorrect traffic sources, errors in advertising settings, or even spoofed traffic.

What metrics will help to determine the quality of traffic?

• Retention Rate
• Share of mobile traffic and its impact on engagement
• How to identify spoofed traffic and bots?

Audience engagement: what metrics to consider?

What is engagement?

Audience engagement shows how interested users are in your content. The higher it is, the better the conversion and user experience.

What metrics should be taken into account?

• Browsing depth – how many pages a user views per visit
• Average time on site – the longer the better
• Bounce rate – if it’s too high, it’s a red flag
• Frequency of visits (Return Visitors) – how many users return repeatedly

How to check audience engagement?

• Google Analytics and Yandex.Metrica show the behavior of users on the site
• You can check which pages are attracting the most visitors
• Comparative analysis of engagement with competitors will help you understand if you need to change your content strategy.

Retention Rate

What is Retention Rate?

Retention Rate is the percentage of users who return to the site after a certain period of time. The higher the Retention Rate, the better the audience retention.

How to estimate Retention Rate?

• High Retention Rate → users find the content useful and come back.
• Low Retention Rate → the site is not interesting or poorly optimized.

Where can I see Retention Rate?

• Google Analytics → Retention Rate section
• Metrica → Retention Rate report

How to increase Retention Rate?

• Improve your content strategy and add useful content
• Launch email newsletters and push notifications
• Optimize mobile version of the site

Share of mobile traffic and its characteristics

Why is it important to consider mobile traffic?

• In 2025, more than 60% of users will log in from mobile devices
• Mobile users are more likely to spend less time on a website if it is not adapted
• Google takes the mobile version of a website into account when ranking it

How do I check mobile traffic?

• Google Analytics → Mobile Devices section
• Metrica → report by user devices

How to adapt the site for mobile traffic?

• Adaptive design – the site should display correctly on different screens
• Fast loading – speed up the site by optimizing images and code
• Easy navigation – large buttons, convenient menus

How to distinguish real traffic from bots and spoofs?

Why is it important?

Many websites face traffic spoofing, which distorts analytics and increases the load on the server.

Signs of spoofed traffic:

• High bounce rate (>90%)
• Very low time on site (<5 sec.)
• Many clicks from suspicious URLs
• Abrupt traffic spikes without a reason

How do I check if there are bots on my site?

• Google Analytics → filter by suspicious IPs
• Metrica → report on bots and spam traffic

How to protect yourself from traffic spoofing?

• Use CAPTCHA to protect against bots
• Set up filters in Google Analytics
• Block suspicious IP addresses

How does traffic affect SEO and business?

Traffic is one of the key factors of successful website promotion. High traffic not only increases brand popularity, but also has a positive impact on SEO, improving the site’s position in Google and Yandex search results.

Why is it important to track and analyze traffic?

• Helps to determine the sources of site traffic
• Allows you to understand which pages of the site attract more users
• Indicates problem areas (low conversion rate, high bounce rate)
• Gives the opportunity to optimize content and promotion strategy

Why is traffic analysis important for promotion?

How does traffic analysis help business?

• Allows you to evaluate the effectiveness of your marketing campaigns
• Helps identify new opportunities for growth
• Shows which traffic channels are performing better

What parameters are important for SEO?

• Bounce rate – shows how relevant the content is
• Browsing depth – the more pages a user looks at, the better
• Average time on site – the longer the time on site, the higher the likelihood of conversions
• Traffic sources – helps you understand which channels are most effective

Example:

If Google Analytics shows that the majority of traffic is coming from organic search, it means that SEO optimization is working well.

Where to check these metrics?

• Google Search Console – analyze search traffic
• Metrica – assessing view depth and audience engagement

How does traffic affect search engine ranking positions?

Why do search engines take traffic into account?

• The higher a website’s traffic, the better its position in search
• Google’s algorithms evaluate bounce rate, average time on site, and click-through rate (CTR)
• If pages receive little traffic, search engines may demote them in the search engine rankings

What metrics does Google consider when ranking?

• Bounce rate – if it’s too high, a site can lose rankings
• Time on site – the longer a user stays, the better
• Number of page views – the higher the depth of views, the higher the trust Google has in the site

Example:

If a site loads quickly, offers useful content and easy navigation, users will stay longer, which will improve behavioral factors and search positions.

How to check the impact of traffic on SEO?

• Google Search Console – analyze search queries and positions in the output
• Webmaster – check page clickability and user engagement

How does analyzing traffic help in content marketing?

Why is it important to analyze traffic for content strategy?

• Analyzing traffic shows you what topics your audience is interested in
• You can determine which articles attract more organic traffic
• Allows you to tailor content to user preferences

What tools help to analyze content?

• Google Analytics – shows which pages get the most traffic
• Metrica – analyzes bounce rate and depth of views
• Ahrefs – helps you find popular topics in searches

How to improve content based on traffic analysis?

• Optimize headlines and meta descriptions to increase CTR
• Add multimedia elements (videos, infographics, tables)
• Utilize internal linking to increase the depth of browsing

Example:

If a blog post receives little traffic, you can rewrite the title, improve the text structure and add keywords.

Where to check content popularity?

• Google Analytics – report on the most visited pages
• Metrica – depth of browsing and user engagement

The relationship between traffic and conversion: how to increase the effectiveness of a website?

Why high traffic does not always mean high sales?

• If a lot of visitors come to the site, but they do not take targeted actions, then the problem is in the conversion rate
• Conversion is a key indicator of business success on the Internet

How to analyze traffic to increase conversion?

• Check traffic sources – if users come from irrelevant sources, conversion will be low.
• Evaluate the customer journey – how people interact with the site
• Analyze landing pages – how optimized are they for conversion?

How to increase conversion?

• Improve site loading speed
• Optimize page design and structure
• Add clear CTAs (call to action buttons)
• Use remarketing to bring users back

Example:

If 10,000 people visit a landing page but only 50 make a purchase, it means that the conversion rate is too low. In this case, you need to test and improve your pages.

Where to see conversion rates?

• Google Analytics – analyze user interaction with the site

How to check competitor website traffic

To check and determine competitor website traffic, you need to resort to analytical research, which involves looking at publicly available data and marketing strategies. Analyzing competitor traffic allows you to:

• Understand their audience: Finding out who visits your competitors’ websites can help you better understand the target audience in your niche.
• Evaluate the effectiveness of marketing campaigns: By observing changes in your competitors’ traffic, you can draw conclusions about which marketing efforts are most successful.
• Identify successful content strategies: Understanding what types of content attract the most visitors to competitors’ sites will help you improve your own content.
• Adapt SEO strategies: Examining competitors’ keywords and SEO practices can point to opportunities to improve your search rankings.

You can perform this analysis by applying methods to evaluate publicly available information about traffic and engagement on competitors’ websites, as well as observing their activity on social media and other platforms. Understanding these aspects provides an important advantage in developing your own strategies to increase website traffic and effectiveness.

Similarweb

Similarweb is one of the leading web traffic analysis and marketing analytics tools, providing valuable data on website traffic, traffic sources, and user behavior for both your own site and competitor sites. This tool provides deep insights into how audiences interact with a website, where they come from and what interests they have.

Here are the main features Similarweb offers:

• Traffic analysis: assessing the total number of visitors, page views and key engagement metrics.
• Traffic Sources: drill down into traffic acquisition channels, including direct leads, social media, search engines, and referral sources.
• Geographic Distribution: analyze the geographic distribution of your audience to see where your visitors are primarily coming from.
• Demographics: information about the age, gender, and other demographics of users.
• Competitive analysis: comparing your site to competitor sites on key traffic and engagement metrics.

Website: https://www.similarweb.com
Cost: free (there is also a premium that promises more insights, its cost on request)

Spymetrics

Spymetrics is an analytical tool designed to study web traffic and competitors’ strategies on the Internet. This service provides data on website traffic, traffic sources, and user behavioral patterns. The main features of Spymetrics include:

• Traffic monitoring: assessing the total number of visitors and activity on a website.
• Traffic source analysis: examining where visitors are coming to a website from, whether it’s search engines, social media, or referral links.
• Behavioral factors: analyzing audience interests and their interaction with site content.

Using Spymetrics, you can gain a deeper understanding of your competitors’ strategies and determine which marketing efforts are yielding the greatest return, which in turn helps in optimizing your own traffic attraction strategies.

Website: https://serpstat.com/ru/
Cost: free with a limit of 10 queries per day, subscription starting at $55 per month

Keys.so

Keys.so is a modern tool for analyzing competitors, semantic kernel and site metrics. It helps to get detailed information about website traffic, key queries and page position in search engine results.

Key features of Keys.so:

• Traffic Analysis: provides data on site traffic including monthly number of users, audience geography and traffic sources.
• Keyword research: helps you find keywords that drive users to competitors’ sites.
• Competitor Score: displays the main competing domains and the key queries they rank for.
• Position History: allows you to track changes in the positions of your site and competitors for key queries.
• Query Segmentation: groups key phrases into categories, which makes it easier to work with semantics.
• API: access to data via API to automate processes.

With Keys.so, you can identify the key queries that bring the most traffic to your competitors and develop a strategy to capture them. For example, if a competitor is actively ranking for “buy laptop in Moscow”, you can add relevant content with optimized meta tags to your site and run advertising campaigns.

Website: https://www.keys.so/ru/
Cost: several tariff plans, from basic for small sites to advanced for agencies and large projects.

Ahrefs.com

Ahrefs.com is one of the most powerful SEO analysis tools that allows you to study backlinks, keywords, competitors and much more. This service is used by professionals around the world to optimize websites and develop promotion strategies.

Ahrefs.com main features:

• Backlink analysis: provides detailed data about a site’s link profile, including the number and quality of links, anchor texts and link growth dynamics.
• Keyword Research: allows you to find the most popular search queries, analyze their volume and ranking difficulty.
• Competitor Analysis: displays key queries for which competitors are ranked, as well as their traffic.
• Site Audit: helps to identify technical errors that can reduce a site’s position in the search results.
• Position Tracking: provides data on the current positions of the site for key queries in search engines.
• Content Analysis: identifies the most popular pages and topics from competitors to create competitive content.
• PPC tools: useful for analyzing keywords and competitors in contextual advertising.

With Ahrefs.com, you can, for example, study the link profile of competitors, identify their strongest donors and analyze how you can get similar links. In addition, the tool allows you to find “gaps” in content – queries that are actively searched for by users, but are not covered by your site.

Website: https://app.ahrefs.com/
Cost: starts at $99 per month

BE1

BE1 is a comprehensive website analysis tool that provides users with detailed data on SEO metrics, social activity, and overall online visibility. It offers valuable insights not only about your own site but also about competitors’ sites, making it a useful tool for developing effective promotion strategies.

Key features of BE1 include:

• Detailed SEO Analysis: Examines website optimization for search engines, including keyword analysis, meta tags, and site structure.
• Website Visibility Analysis: Assesses a site’s presence in search engines and its rankings for various queries.
• Social Signal Monitoring: Tracks mentions of the site on social media and analyzes its popularity among users.
• Usability Evaluation: Checks the site’s user-friendliness, including load speed and responsive design.
• Competitor Analysis: Compares your site’s performance metrics with those of competitors to identify strengths and weaknesses.

Website: https://be1.ru/
Price: Free

PR-CY

PR-CY is a comprehensive website analysis tool that offers a wide range of data on SEO optimization, marketing, and user experience enhancement. A key feature of PR-CY is its ability to provide detailed information not only about your own site but also about competitors’ sites, making it a valuable resource for strategic planning.

PR-CY features include:

• SEO Analysis: Evaluates website optimization for search engines, including checks for meta tags, loading speed, and mobile responsiveness.
• Security Audit: Identifies potential website vulnerabilities.
• Competitor Research: Compares key performance indicators with those of competitors.
• Content Analysis: Assesses the quality and uniqueness of website content.
• Backlink Check: Analyzes incoming links to the site.

Website: https://pr-cy.ru/
Pricing: Free plan available (5 checks for unregistered users and 10 for registered users). Paid plans start from 990₽ per month.

How to Increase Website Traffic

High traffic is a key factor in online business success. However, it’s not just about attracting visitors — it’s about attracting the right kind of visitors who will stay, engage with your content, and take desired actions.

In this section, we’ll look at the main methods for increasing traffic, including SEO, paid advertising, and social media promotion.

Traffic Growth Methods: Organic, Paid, Social

What are the main traffic sources?

• Organic traffic – Visitors who come from search engines (Google, Yandex)
• Paid traffic – Ads on Google Ads, Yandex.Direct, targeted ads
• Social traffic – Clicks from social networks (Facebook, Instagram, Telegram, VKontakte)
• Referral traffic – Visitors who come via links from other websites

How to identify the best traffic channels?

• Google Analytics and Yandex.Metrica allow you to track traffic trends
• You can see which channels bring the most visitors
• Analyzing search queries helps optimize content for your target audience

Content Optimization for Keywords

Why is SEO the best long-term strategy for driving traffic?

• Organic traffic is free and sustainable
• High-quality content builds user trust
• Search engines rank sites based on relevance to user queries

How to Improve SEO and Increase Traffic

• Keyword research (using tools like Google Keyword Planner, Yandex.Wordstat)
• Optimize titles, meta tags, and page structure
• Regularly update content and add new materials
• Use internal linking to improve site navigation and increase page views

Example:
 By updating old articles with new keywords and refreshed content, you can improve your rankings in Google and Yandex search results.

Where to Check SEO Performance

• Google Search Console – Helps track search traffic and indexing
• Webmaster – Analyzes your site’s visibility in Yandex search

Working with Behavioral Factors

What are behavioral factors?
These are metrics that evaluate how users interact with your website:

• Time spent on site
• Page depth (pages per session)
• Bounce rate
• Return frequency (Retention Rate)

How to Improve Behavioral Factors

• Page load speed – slow sites drive users away
• Mobile optimization – over 60% of traffic comes from mobile devices
• Attractive design and intuitive navigation
• Add interactive content (videos, quizzes, infographics)

Example:
 Improving your site’s design and simplifying navigation can reduce bounce rate and increase the number of pages viewed per visit.

Why Are Social Media Important for Promotion?

• People actively search for information on social platforms
• You can drive traffic quickly, even without SEO
• Social media increases brand awareness and user trust

How to Promote a Website Through Social Media

• Post regularly and announce new content
• Run targeted ads on Facebook, Instagram, VKontakte
• Launch contests and giveaways to boost engagement
• Use lead magnets (checklists, guides, PDFs)

Example:
If you create a helpful guide and offer it in exchange for a subscription, you can increase traffic from social media.

How to Analyze Traffic from Social Media

• Google Analytics – shows traffic breakdown by source
• Metrica – tracks referral traffic from social networks

How Does Launching Paid Search (PPC) Advertising Affect Website Traffic?

What Are the Benefits of PPC Advertising?

• Fast results – attract traffic within hours
• Flexible audience targeting – show ads only to relevant users
• Additional traffic flow – drive visitors to landing pages or online stores

How to Run PPC Campaigns Effectively

• Set up campaigns in Google Ads or Yandex.Direct
• Use retargeting to bring users back
• Test different ad formats to find what works best
• Track conversions and optimize to reduce cost-per-click (CPC)

Example:
Targeting high-intent keywords like “buy,” “order,” “price” can lead to high conversion rates and quick sales.

Where to Analyze Ad Performance

• Google Ads – shows CPC, CTR, and conversions
• Direct – tracks traffic sources and ROI

Conclusion

In today’s world of digital competition, driving traffic to your website is a key factor in the success of any online business. The main challenge is how to stand out among numerous competitors and grab the attention of your target audience.

Start by auditing the current state of your website. Evaluate how well your content answers user queries and aligns with SEO requirements. Use analytics tools to study visitor behavior and engagement. Good luck in achieving your goals!

FAQ

1. How do I choose a tool for website traffic analysis?
   Start by defining your goals: traffic analysis, keyword research, competitor audit, or technical optimization. Then compare tools based on features, pricing, and user reviews.
2. What tool is best for beginners?
   Free or easy-to-use platforms like Google Analytics or Yandex.Metrica are ideal for beginners. They offer intuitive interfaces and extensive educational resources.
3. Which tools are best for competitor analysis?
   Tools like Ahrefs, Keys.so, Similarweb, and Semrush provide data on competitors’ traffic, keywords, and backlink profiles.
4. How can I be sure the tool’s data is accurate?
   Check the tool’s reputation and data sources. Trusted platforms like Ahrefs and Similarweb have large databases and provide up-to-date information. For better accuracy, compare results from multiple tools.
5. Are there free tools for traffic analysis?
   Yes, tools such as Google Analytics, Yandex.Metrica, and PR-CY offer basic functionality for free. They are great for analyzing traffic on small websites.
6. What should teams or agencies look for in a tool?
   For teams and agencies, features like collaboration, reporting, and support for multiple projects are crucial. Business-tier platforms like Ahrefs and Semrush offer suitable plans for professional use.